I have never really studied them very much. I think that I was proud of — not just what I did — but my staff played obviously a major part, did in popularizing the sport, with the early promotional activities of NFL Properties, merchandising, NFL Films, all the work that we put on the Super Bowl to make that a top attraction. All those things, I feel very good about, but I think they played a big part in popularizing the league.
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PR
Pete Rozelle
Commissioner of the National Football League, 1960–1989
United States · 1926–1996
Sport
Public relations man who became NFL commissioner at 33 and held the post for twenty-nine years, negotiating the league's first national television contract and creating the Super Bowl.
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