Seth Godin has not joined FLAPSS and has not endorsed it. This page is a reference record assembled from published interviews and public remarks. Every answer below is a direct quotation with the source and date shown next to it.
Author and marketer; founder of Yoyodyne and Squidoo
United States
American author and entrepreneur who writes about marketing, work and creative practice. He founded the early direct-marketing company Yoyodyne and later Squidoo, and has written more than twenty books including Purple Cow and The Practice.
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I think authenticity is a crock, and I think authenticity is overrated and talked about far too much. The problem with authenticity is it’s selfish. Authenticity enables us to say whatever we want and if people don’t like it, well I was just being authentic. It is a ticket to self-absorbed inconsistency, and I don’t think anybody we serve wants that.
Recorded Tim Ferriss, The Tim Ferriss Show podcast, 29 October 2020 source ↗
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