Discipline. Also to have a goal, however small and whatever it may be.
Recorded The Guardian, The Q&A, The Guardian, 27 July 2024 source ↗
Originally asked
The Guardian, to a different person each week, The Q&A
Verbatim recurring item in The Guardian Q&A; two fully readable publisher-hosted respondent pages establish institutional recurrence.
You answer as yourself. Nobody on FLAPSS answers as anybody else.
Daniel Morrow, Smithsonian Institution Oral and Video Histories, for the Computerworld Smithsonian Awards Program, 20 April 1995 source ↗
Discipline. Also to have a goal, however small and whatever it may be.
Recorded The Guardian, The Q&A, The Guardian, 27 July 2024 source ↗
To trust in the process.
Recorded The Guardian, The Q&A, The Guardian, 11 February 2023 source ↗
To live your best life every day, because tomorrow isn’t promised.
Recorded The Q&A, The Guardian, 7 October 2023 source ↗
You can only do one thing at a time.
Recorded The Q&A, The Guardian, 6 September 2025 source ↗
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works. The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked.
Recorded Gary Wolf, Wired 4.02, February 1996 source ↗
It’s often the same with any new, revolutionary thing. People get stuck as they get older. Our minds are sort of electrochemical computers. Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them.
Recorded David Sheff, Playboy Interview, February 1985 source ↗
The things I'm most proud about at Apple is where the technical and the humanistic came together, as it did in publishing for example. The Macintosh basically revolutionized publishing and printing. The typographic artistry coupled with the technical understanding and excellence to implement that electronically--those two things came together and empowered people to use the computer without having to understand arcane computer commands. It was the combination of those two things that I'm the most proud of.
Recorded Daniel Morrow, Smithsonian Institution Oral and Video Histories, for the Computerworld Smithsonian Awards Program, 20 April 1995 source ↗
No. We have a lot of customers, and we have a lot of research into our installed base. We also watch industry trends pretty carefully. But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Recorded Andy Reinhardt, Business Week Q&A in the Apple boardroom, extended online-only version, 25 May 1998 source ↗
I don’t think I’ve ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn’t be ours anymore.
Recorded David Sheff, Playboy Interview, February 1985 source ↗
My job is to not be easy on people. My job is to make them better. My job is to pull things together from different parts of the company and clear the ways and get the resources for the key projects. And to take these great people we have and to push them and make them even better, coming up with more aggressive visions of how it could be.
Recorded Betsy Morris, Fortune interview, Kona, Hawaii, March 2008 source ↗
Adam Lambert, Alex Hassell, Alex Lawther, Andrew Ridgeley, Arlene Phillips, Barack Obama
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