Good question. The novel began with Sten and his story, which then suggested the rest. I always follow that first line and always write organically, in sequence. This allows me to make the discoveries I need to as I progress. I don’t really concern myself with questions of which character takes precedence—again, that lies outside my purview. I see this as a kind of ensemble piece, I suppose, like the novel that precedes it, San Miguel , told from the perspective of three women.

I like to get into a playful state of mind, in my home studio. To spend time tinkering and looking through stuff. I have a lot of objects in my life that inspire me, in general, like books, records, synthesizers, and cameras. I like to mess around with them and get into a headspace where I can say, “Okay, I’m going to make music for two hours, and then I’m going to write for two hours.” I’m excited to be in a place where that doesn’t have to be directed toward anything too specific, for the sake of doing it and seeing where I’m at right now.

No doubt. I’ve written at times about the spooky element in writing. You go in each morning, and there’s a blank page. Maybe it takes five minutes, maybe it takes an hour. Sooner or later you start writing, and then the words begin to flow. Where does that come from? You can’t pinpoint it. You always wonder, “Will it all stop tomorrow?” In that sense it’s spooky. In other words, you’re relying on a phenomenon that’s not necessarily dependable. That’s a particular kind of fear but there are other fears in writing of an altogether different sort.

Having bought the colours, an easel, and a canvas, the next step was to begin. But what a step to take! The palette gleamed with beads of colour; fair and white rose the canvas; the empty brush hung poised, heavy with destiny, irresolute in the air. My hand seemed arrested by a silent veto.

It’s often the same with any new, revolutionary thing. People get stuck as they get older. Our minds are sort of electrochemical computers. Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them.

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

But the market was changing. The industry was changing. The scale was changing. And in the end we knew we would be either the last company to make it or the first to not make it. We were right on the edge. We thought we would be the last one that made it, but we were wrong. We were the first one that didn't. We put an end to the companies that tried to do that. We certainly made our fair share of mistakes, but in the end I think we should have taken a bit longer to realize the world was changing and just gone on to be a software company right off the bat.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works. The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked.

Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.