What are you unwilling to optimise?
Recorded Yvon Chouinard said elsewhere, not written here
One option was to sell Patagonia and donate all the money. But we couldn't be sure a new owner would maintain our values or keep our team of people around the world employed. Another path was to take the company public. What a disaster that would have been. Even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term vitality and responsibility. Truth be told, there were no good options available. So, we created our own.

Open letter published by Patagonia, 14 September 2022 source ↗

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Werner Herzog Film director, screenwriter and opera director
It’s how we are made as homo sapiens. We are biologically organized to cover distances on foot. That’s what we did for tens of thousands of years until we started to use horses, of course, until the mechanical age. And I would not call it “walking” because it’s not going out for a stroll or going out for a “power walk” or ambling in your city. It’s “traveling on foot.” You are reading the world, learning the essence of the world.
Recorded National Geographic, National Geographic, interview conducted via Zoom, 1 January 2020 source ↗
Oliver Sacks Neurologist and writer
I’ve had this concern all the time, but I can only hope that if one writes with appreciation and delicacy and respect, then it’s okay. I have to say that I’ve written a hundred times as much as I’ve published, because if there’s any thought of offense or embarrassment, then I will put the thing quietly away.
Recorded Academy of Achievement recorded interview, American Academy of Achievement, 17 June 2000 source ↗
Tom Stoppard Playwright and screenwriter
I don’t think of it as research. I read for interest and enjoyment, and when I cease to enjoy it I stop. I didn’t research quantum mechanics but I was fascinated by the mystery that lies in the foundation of the observable world, of which the most familiar example is the wave/particle duality of light. I thought it was a good metaphor for human personality. The language of espionage lends itself to this duality—think of the double agent.
Recorded Shusha Guppy, The Paris Review, Issue 109, Winter 1988, 1988 source ↗
Mario Molina Atmospheric chemist; Nobel laureate in Chemistry, 1995
It’s easy to try to exaggerate the problems just to get more attention. So for me, it was very clear that the best way to deal with that was to do the best science that I was capable of doing.
Recorded Academy of Achievement interview, Sun Valley, Idaho, 29 June 1996 source ↗

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Question What is one of the best or most worthwhile investments you have ever made — of money, time, or energy? Money & investment
I never wanted to be a businessman. I started as a craftsman, making climbing gear for my friends and myself, then got into apparel. As we began to witness the extent of global warming and ecological destruction, and our own contribution to it, Patagonia committed to using our company to change the way business was done. If we could do the right thing while making enough to pay the bills, we could influence customers and other businesses, and maybe change the system along the way.
Recorded Open letter published by Patagonia, 14 September 2022 source ↗

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