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How has a failure, or apparent failure, set you up for later success? Do you have a favourite failure?

It was like switching out the engines mid-flight. I remember the day we turned on this free service, had we probably gone on for about six more months, I think we might have died as a company. That was a defining moment and that was as late as 2013. I think every great company has at least three near-death experiences.

Daniel Ek · read it in full

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