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Melanie Perkins

Co-founder and chief executive of Canva

Australia · b. 1987

Co-founded the online design company Canva in Sydney in 2012 with Cliff Obrecht and Cameron Adams, and has led it as chief executive since. Conceived the idea while teaching design software to students in Perth.

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How has a failure, or apparent failure, set you up for later success? Do you have a favourite failure?
To launch Canva, we needed investment and a tech team. Finding the right people for both took two years but there is always a lot of rejection for entrepreneurs in their early days. But every time we got a hard question or a reason why people wouldn't invest, we stayed focused on what we could change. I revised our pitch deck after every meeting, more than 100 times in one year, to answer the questions or fix the reason for rejection from the last time. You just have to keep going. The normal thing to do after your 100th, 80th or even 20th ‘no’ would be to stop, but you just have to persevere.

Recorded Irish Tech News interview source

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