In every way at every turn, the question we ask ourselves is not what can we do, but what should we do?.”
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TC
Tim Cook
Chief executive of Apple
United States · b. 1960
Technology
Joined Apple in 1998 and succeeded Steve Jobs as chief executive in 2011. Previously worked at IBM and Compaq and holds an MBA from Duke University.
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No big challenge has ever been solved and no lasting improvement has ever been achieved unless people dare to try something different. Dare to think different.
Fearlessness means taking the first step, even if you don't know where it will take you. It means being driven by a higher purpose rather than by applause.”
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