So, look, I read lots of books, lots of them, you know, especially when I went from programmer to a business, realizing I have to just learn business really quick. I got really dismayed with the quality of business books pretty quickly, because frankly, I think the business books are largely written by the people who have time, who are not the people who actually build companies, frankly.

Writing fiction is not “self-­expression” or “therapy”. Novels are for readers, and writing them means the crafty, patient, selfless construction of effects. I think of my novels as being something like fairground rides: my job is to strap the reader into their car at the start of chapter one, then trundle and whizz them through scenes and surprises, on a carefully planned route, and at a finely engineered pace.

The life of a jazz musician is a difficult life, because you want to play, you want to be, you want to get to the inner spirit and sometimes you drink or you use drugs or you smoke a lot. You do all these things to try to get the spirit out. So it’s a difficult existence and a lot of the great people that I have known, and in history, they kind of over-indulge, and they never sort of are able to balance their musical life with their personal life. Maybe it’s not necessary to do that. That is another question, I don’t know, but I’d like to see young musicians coming up that don’t smoke and that don’t drink to excess and don’t use drugs, and don’t sort of debilitate themselves. I think that’s where we should go. I think that is what guys should be doing. I don’t think you have to drink and use drugs to play good jazz, but that’s been the model for so long that a lot of guys get caught up in that, you know.

I would come home and ask my mother, my father, my grandparents, my great-grandparents, 'Why?'. And they would say, 'That's the way it is. Don't get in the way, don't get in trouble!'

It was like switching out the engines mid-flight. I remember the day we turned on this free service, had we probably gone on for about six more months, I think we might have died as a company. That was a defining moment and that was as late as 2013. I think every great company has at least three near-death experiences.