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Kiran Mazumdar-Shaw Founder and executive chairperson of Biocon
Don’t be a “me too” entrepreneur. Leaders and organizations that only follow cannot be successful over the long term.
Recorded Boston Consulting Group, June 2021 source ↗
Steve Jobs Co-founder and chief executive of Apple; co-founder of NeXT; chief executive of Pixar
No. We have a lot of customers, and we have a lot of research into our installed base. We also watch industry trends pretty carefully. But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Recorded Andy Reinhardt, Business Week Q&A in the Apple boardroom, extended online-only version, 25 May 1998 source ↗
Ursula K. Le Guin Novelist, poet and essayist
Right now, we need writers who know the difference between production of a market commodity and the practice of an art. Developing written material to suit sales strategies in order to maximise corporate profit and advertising revenue is not the same thing as responsible book publishing or authorship.
Recorded National Book Awards ceremony, New York, 19 November 2014, ursulakleguin.com (the author's own site), 19 November 2014 source ↗
Tony Fadell Engineer and designer; led the iPod and iPhone teams at Apple, founder of Nest Labs
every time I heard the word “smart” attached to anything, it means it’s pretty dumb, because no one knows what it really does. They just add “smart” as a prefix to say, “Oh, you must buy this, because it’s smart.” If they can’t tell you what it does and why it does it, don’t buy it just because it says “smart.”
Recorded Academy of Achievement interview, 5 February 2016 source ↗

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