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Professional practice

Farmers & food producers

Seasonal judgment, stewardship, uncertainty, technology, price, labour, and succession.

12 questions, 148 answers on the record, from 117 members. Every question is asked in FLAPSS wording — nobody answers as anybody else.

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Worth reading

What makes you want to keep learning?

Mario Molina

Atmospheric chemist; Nobel laureate in Chemistry, 1995

Recorded · Nobel Prize Outreach · 2007

I have also benefited from teaching; as I try to explain my views to students with critical and open minds, I find myself continually being challenged to go back and rethink ideas.
Desmond Tutu

Anglican Archbishop of Cape Town; chair of South Africa’s Truth and Reconciliation Commission; Nobel Peace Prize, 1984

Recorded · Academy of Achievement

Ultimately, it’s a man who was teaching us English Literature in what we call matricula, the last 2 years of high school. He really was quite extraordinary.
Winston Churchill

Prime Minister of the United Kingdom, 1940–1945 and 1951–1955; Member of Parliament 1900–1964

Recorded · Winston S. Churchill, My Early Life (Thornton Butterworth, 1930), Project Gutenberg Canada · 1930

At this school I was allowed to learn things which interested me: French, History, lots of Poetry by heart, and above all Riding and Swimming.
Read all 9 →

Every question in this questionnaire

  1. What does a season teach that cannot be learned from a plan or a spreadsheet? —
  2. What responsibility do you have to leave the land, water, or herd better than you received it? —
  3. How do you make a high-stakes decision when weather, biology, and markets are all uncertain? —
  4. What are you best at that nobody watching would notice? 26
  5. Which technology improved the work, and which traditional knowledge should it not replace? —
  6. What makes you want to keep learning? 9
  7. What do consumers misunderstand about the price of producing food well? —
  8. Which problem are you still chipping away at? 12
  9. Who makes your work possible behind the scenes? 2
  10. How has a setback or failure set you up for later success? 69
  11. What are you unwilling to optimise? 30
  12. What makes a farm or food business possible for the next generation to continue? —

Who has answered

Members with enough answers in this questionnaire to be worth arriving at — listed A–Z, not ranked by count.

  • Barack Obama

    44th President of the United States, 2009–2017; United States Senator from Illinois 2005–2008

    2 answers United States b. 1961

  • Bill Clinton

    42nd President of the United States, 1993–2001

    2 answers United States b. 1946

  • Charlie Munger

    Vice chairman of Berkshire Hathaway, 1978–2023

    2 answers United States b. 1924

  • Chris Hoy

    British track cyclist, 1994–2013

    2 answers United Kingdom b. 1976

  • David Vélez

    Co-founder and chief executive of Nubank

    2 answers Colombia

  • DS
    Derek Sivers

    Founder of CD Baby; author of Anything You Want

    2 answers United States

  • Desmond Tutu

    Anglican Archbishop of Cape Town; chair of South Africa’s Truth and Reconciliation Commission; Nobel Peace Prize, 1984

    2 answers South Africa 1931–2021

  • Edmund Hillary

    Mountaineer and explorer; first ascent of Everest, 1953

    3 answers New Zealand 1919–2008

  • Jensen Huang

    Co-founder, president and chief executive of NVIDIA

    2 answers United States b. 1963

  • John Lewis

    U.S. Representative from Georgia, 1987–2020; Chairman of the Student Nonviolent Coordinating Committee 1963–1966

    3 answers United States 1940–2020

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