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Business & enterprise

Small-business owners & operators

Operating knowledge that high-growth founder stories omit: first customers, thin margins, delegation, pricing, and community.

12 questions, 210 answers on the record, from 160 members. Every question is asked in FLAPSS wording — nobody answers as anybody else.

Worth reading

What are you best at that nobody watching would notice?

Ruth Bader Ginsburg

Associate Justice of the Supreme Court of the United States, 1993–2020; Judge, U.S. Court of Appeals for the D.C. Circuit 1980–1993

I have followed that advice - with, I confess, occasional lapses not only at home, but in the places I have worked, even in relating to my colleagues at the Supreme Court.

Recorded · New York Law School Law Review (digitalcommons.nyls.edu) · 1999

Jensen Huang

Co-founder, president and chief executive of NVIDIA

Of all of the things that I value most about my abilities, intelligence is not top of that list.

Recorded · YouTube (recording of the Caltech commencement address) · 2024

Winston Churchill

Prime Minister of the United Kingdom, 1940–1945 and 1951–1955; Member of Parliament 1900–1964

Mr. Somervell—a most delightful man, to whom my debt is great—was charged with the duty of teaching the stupidest boys the most disregarded thing—namely, to write mere English.

Recorded · Winston S. Churchill, My Early Life (Thornton Butterworth, 1930), Project Gutenberg Canada · 1930

Read all 26 →

Who has answered

Members with enough answers in this questionnaire to be worth arriving at — listed A–Z, not ranked by count.

  • Alice Waters

    Chef, restaurateur and food activist

    2 answers United States b. 1944

  • AW
    August Wilson

    Playwright; two Pulitzer Prizes for Drama

    2 answers United States 1945–2005

  • Barack Obama

    44th President of the United States, 2009–2017; United States Senator from Illinois 2005–2008

    3 answers United States b. 1961

  • Bill Clinton

    42nd President of the United States, 1993–2001

    2 answers United States b. 1946

  • BJ
    Bong Joon-ho

    Film director and screenwriter

    2 answers South Korea b. 1969

  • Brian Chesky

    Co-founder and chief executive of Airbnb

    2 answers United States b. 1981

  • Cathy Freeman

    Australian sprinter, 1990–2003

    2 answers Australia b. 1973

  • Charlie Munger

    Vice chairman of Berkshire Hathaway, 1978–2023

    3 answers United States b. 1924

  • Chris Hoy

    British track cyclist, 1994–2013

    3 answers United Kingdom b. 1976

  • Daniel Kahneman

    Psychologist; laureate of the Sveriges Riksbank Prize in Economic Sciences, 2002

    2 answers Israel / United States 1934–2024

  • DS
    Derek Sivers

    Founder of CD Baby; author of Anything You Want

    3 answers United States