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Philip Gould

Political strategist and pollster; architect of New Labour

United Kingdom · 1950–2011

Politics and public life

About

British political strategist who introduced the Labour Party to focus groups and helped build New Labour, advising Tony Blair for more than a decade. Diagnosed with oesophageal cancer in 2008, he was told in August 2011 that he had three months to live and spent them writing and talking publicly about dying.

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