There’s one book that I’ve given 40 copies away probably. And it’s called Reminiscence of a Stock Operator. And for anyone who wants to be a trader or an investor, this is the Bible. It was written in 1932 by a guy who was, at that time, maybe the world’s greatest speculator. Jesse Livermore is the fictional character. And what’s crazy about it is you can read it today in 2020, and it literally is still the Bible. And so every great trader annotates it, tears pages out of it. I used to be able to tell when people would come to interview to work and they’d say, “I really, all I care about is trading.” And I was like, “Well, tell me two books you’ve read about trading.” “Oh, I haven’t read any books.” And I was like, “Okay, here’s a book. Go read it and come back when you’ve read it. But you’re not getting a job, because you lied. Because you lied to me because you really didn’t care that much about trading if you’ve never read a book on it.” But that’s the book. And there’s a terrible anecdote or afterword to it is that two years after he wrote the book, the guy committed suicide because he just couldn’t take the — he lost his fortune yet again. But he put every rule that you need to — you know, the discipline side of it is all in that book. And it’s a quick read; you can read it in three hours.

Well, outside of our cookbooks and Setting the Table , which is the most gift I give because someone’s got to give it, I love marketing. I just love marketing because marketing is understanding the other person. Marketing is a dialogue. It’s a lot like hospitality. And I love Seth Godin’s books. And I would say that I’ve given many of his books, but probably the one that I’ve given the most is This Is Marketing . And it comes down to one simple express — He’s just so brilliant at getting to the essence of what something really is. And he thinks marketing is when you can convey that people like us do things like this. And that sounds so simple, and yet it’s so deep actually. He understands that people want to feel — I believe that the biggest longing people have is to belong. And so great marketing actually doesn’t just sell you something. It makes you feel like you belong to a tribe. So anyway, long answer to your question, but that would be the one.

Yes, I have. Several different books, but two that we can talk about. Something I’ve always gifted and just kind of held close over the years is the book Shantaram . Have you read Shantaram?

A [inaudible 00:42:55] is an article that I know that you’ve recommended a bunch that I’ve gifted to all my entrepreneur friends is 1,000 True Fans .