I usually start with a structure. The structure is quite rigid. So I have a strong form or frame. A work like Einstein on the Beach is like that: Act One, Two, Three, Four. Act One is A and B. Act Two is C and A. Act Three is B and C. And Act Four is all three together, A, B, and C. So, I knew it was going to be based on theme and variation, and once I get that, I can be freer to fill in the form. Without it, I don’t know how to fill it in – it’s like an architect builds an apartment building: you can live in the building, I can live in the building, other people can live in the building. They each have their apartment to their own liking, but the building has a cohesion because the architect has built it.

So I started with this idea of could we do private equity totally differently than had been done? One of the major features of what we do is something called demand aggregation, where we go to corporations and what we call the CPO, the purchasing officers of those - chief purchasing officers. We developed a council of Fortune 500 companies.

There’s a lot of different ways. Sometimes, I could write directly to a beat, so somebody could send me a beat, and the beat tells me what to say. If I’m recording a demo, I can lay down the framework and start mumbling out a melody. Sometimes, I could just be walking, stumbling drunk from a bar in Berlin, and then, a melody comes to me and I have to make a voice note. It could also be the poem format, where a concept will come to me, I’ll write it down in my notes, and then, I’ll apply the beat. It depends, but once it comes, I just have to record it, because I’ll forget. I was just going through my voice notes and deleting some of them because I have so many.

A typical day is probably lots of meetings and stuff. But if it’s an idea that we’re developing, what might happen is I might talk to some of the people in the lab, maybe have them come in the office and brainstorm with them, and say, “Well, here’s a problem that we need to solve,” or need to solve better. So just as an example, when I had this idea that we could create better materials, I got about four or five people together with different backgrounds — chemistry, engineering, safety, toxicology — and we started putting chemical structures on the blackboard and say, “Well, this might work,” or “This might not be safe,” and ended up with certain structures that we thought would be good. And then, one of the guys would go out and try to make those structures, and we’d go from there.