Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or they have thought more about their experiences than other people.

I can start from any space when I feel it and find my way back from there.

That blank sheet of paper stage is one of the hardest stages, and one of the reasons it’s hard is because at that stage there’s nobody counting on you but yourself. Today it’s easy because we’ve got millions of customers counting on us, and thousands of investors counting on us, and thousands of employees all counting on each other. In that beginning stage it’s really just you, and you can quit any time. Nobody is going to care, so you set about doing the simple things first.

To be honest, it’s always different. I never know what I’m going to do when I get a new project! Sometimes I’m going to get a bunch of trace paper, I’ll make a silhouette and then just go through variations until I hit something nice. Maybe we put those sketches up on the wall. Or maybe I’m going to print the full-scale silhouette of this thing, or I’ll do it in 3D modeling… And on and on. The thing that’s consistent when I am in creation mode is that I have to be pretty particular about my schedule. I have to stay spiritually in tune. Exercise is really important for me because truth be told, I can have a lot of nervous energy that comes out at the beginning of any project, like, I have no idea how I’m gonna do this one! I don’t know what the process is going to be for this one, I don’t know how long it’s gonna take.