Write slowly and by hand only about subjects that interest you. […] Develop craftsmanship through years of wide reading.

No. Go for it, as I did it. Go for all the mistakes. I made so many mistakes in doing my films. They all have a stutter or a limp or they are squint-eyed. Hardly anyone notices it, but I notice. Make your mistakes. Get arrested if you trespass. Yes. Do it. There’s nothing wrong with spending a night or two in jail. I’ve done that. Don’t be afraid of the grizzly bear behind you. Travel on foot. Read books.

The most important piece of advice that I could give them is to take advantage of the tremendous reservoir of knowledge that’s out there today. Spend some time learning how the world has evolved. There are a lot of good lessons in history, and other peoples’ experiences in the past, that could be exactly the solution to the problem you’re looking for.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

We can’t delude ourselves into thinking that anything we or any other business does is “sustainable”. The best we can do is minimize the harm we do to the planet. We’ll do what we can to clean up our own house and convince other businesses and suppliers to use cleaner energy and more responsible materials, but it’s a never-ending summit. The work is never done.

If I’m in California, and the waves are good, I’m surfing by 7 a.m. If the surfing is good, I might stay out all day. I like being able to see the horizon. When I am sitting in the water facing Antarctica, waiting for a wave, it opens up my mind.

I wanted to be a fur trapper. No young kid dreams of becoming a businessman.

Everything man does creates more harm than good. We have to accept that fact and not delude ourselves into thinking something is sustainable.

I never wanted to be a businessman. I started as a craftsman, making climbing gear for my friends and myself, then got into apparel. As we began to witness the extent of global warming and ecological destruction, and our own contribution to it, Patagonia committed to using our company to change the way business was done. If we could do the right thing while making enough to pay the bills, we could influence customers and other businesses, and maybe change the system along the way.

My assistant, Mike Dunn, helps me with that.