What are bad recommendations you hear in your profession or area of expertise?
Recorded Ahmed Zewail said elsewhere, not written here
I hear repeatedly, particularly in developing countries: "Applied research is what we need."

Nature Middle East, 5 April 2011 source ↗

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Indra Nooyi Chief executive of PepsiCo, 2006–2018
In order to grasp every opportunity, you cannot — you must not — decide your "career path" in advance. Don't have a job fixed in your sights and work backwards — it can be the road to disappointment because you risk passing up opportunities that might take you "off-course."
Recorded Wake Forest University commencement, 2011 source ↗
Ngozi Okonjo-Iweala Director-General of the World Trade Organization from 2021; Finance Minister of Nigeria, 2003–2006 and 2011–2015
And it brings us to the debate that has been going on here: aid versus private sector, aid versus trade, etc. And someone stood up to say that one of the frustrating things is that it's been a simplistic debate. And that's not what the debate should be about. That's engaging in the wrong debate. The issue here is how do we get a partnership that involves government donors, the private sector and ordinary African people taking charge of their own lives? How do we combine all this?
Recorded TEDGlobal 2007, Arusha, 7 June 2007 source ↗
David Lynch Film director, screenwriter and painter
Be true to yourself. Find your own voice and be true to that voice. Never take a bad idea, but never turn down a good idea. And, of course, have final cut. And be true to the ideas.
Recorded Hans Ulrich Obrist, AnOther Magazine, 16 January 2025 source ↗
Daniel Ek Co-founder and former chief executive of Spotify
Many people talk about a willingness to have failures. I hate failures. I don't think you should strike to make failures. I think it's OK to make mistakes – but by the time they become real failures, you probably should have discovered them much earlier.
Recorded Slush conference, Helsinki, Music Ally, 30 November 2016 source ↗

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