So, look, I read lots of books, lots of them, you know, especially when I went from programmer to a business, realizing I have to just learn business really quick. I got really dismayed with the quality of business books pretty quickly, because frankly, I think the business books are largely written by the people who have time, who are not the people who actually build companies, frankly.

I think it's something that nobody's really talked about in the past because we're supposed to be this big, macho, strong person that has no weaknesses. You know, we're supposed to be perfect.

I am in favor of strengthening the freedom of the market. At the same time, I am very unhappy about the conceptual restrictions imposed on the players in the market. This originates from the assumption that entrepreneurs are one-dimensional human beings, who are dedicated to one mission in their business lives − to maximize profit.

Don’t romanticise your “vocation”. You can either write good sentences or you can’t. There is no “writer’s lifestyle”. All that matters is what you leave on the page.

So I decided I was going to invest my time. I spent Monday through Thursday at Frito-Lay, commuting from New York to Texas. Then Friday, Saturday and Sunday, I did my regular job in New York. It was an incredible commitment of time but it was an amazing developmental experience. It was challenging, broadening, and helped me reach the position I have today.

Never give up your passion for learning. And zoom out of your field before you zoom in. Some of my very best business insights have come from reading around subjects. They have come from approaching questions at a strange angle, from thinking about them from a different point of view. A lot of the knowledge that has really given me an edge in business has come from history, psychology, even chemistry. Connecting seemingly unconnected dots is what has served me well.