It just, um, starts feeling correcter and correcter until it's done.

The quote of “unfinished, but complete” was first introduced to my lexicon when I was studying the drawings of Michelangelo. I read about his work, and one of the art historians of the time said his drawings were purposefully left unfinished, but there was a sense of completeness to them. That was the philosophy I used as my religion, which was to create something that appeared unfinished but had a spiritual completeness to it.

Michael Chabon talks about staying with projects that you should abandon. He talks ignoring what he called “the hand of dread,” which would grip his throat every time he sat down to write. He worked on this project for five years and I took that to heart. I’m like, “Don’t ignore the hand of dread. If you know, the project is wrong, walk away or you’re not ready to write the project walk away.” And it doesn’t, at that point, matter whether the publisher thinks it needs to come out or not.

Time. I just use lashings of time. I’ve got a method actually. In the morning, I come into the studio, take my coat off, put everything down and walk into the middle of the room just looking at the floor. When I’m ready I look up. If the painting stands up to me, it may be finished. But if the painting is talking back or something comes into my mind, then I’m still on the journey. But if it resists or has an air of independence then maybe I’ve got somewhere—but that is not very often.

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

We tried make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can oftentimes arrive at some very elegant and simple solutions. Most people just don't put in the time or energy to get there.

No. We have a lot of customers, and we have a lot of research into our installed base. We also watch industry trends pretty carefully. But in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

I used to think that technology could help education. I've probably spearheaded giving away more computer equipment to schools than anybody else on the planet. But I've had to come to the inevitable conclusion that the problem is not one that technology can hope to solve. What's wrong with education cannot be fixed with technology. No amount of technology will make a dent. It's a political problem.

But the market was changing. The industry was changing. The scale was changing. And in the end we knew we would be either the last company to make it or the first to not make it. We were right on the edge. We thought we would be the last one that made it, but we were wrong. We were the first one that didn't. We put an end to the companies that tried to do that. We certainly made our fair share of mistakes, but in the end I think we should have taken a bit longer to realize the world was changing and just gone on to be a software company right off the bat.

You know, Dr. Edwin Land was a troublemaker. He dropped out of Harvard and founded Polaroid. Not only was he one of the great inventors of our time but, more important, he saw the intersection of art and science and business and built an organization to reflect that.