In the last five years, what have you become better at saying no to?
Recorded Steve Jobs said elsewhere, not written here
We tend to focus much more. People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.

Betsy Morris, Fortune interview, Kona, Hawaii, March 2008 source ↗

Others on this question

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Jeanette Winterson Novelist and essayist
Take no notice of anyone you don’t respect. […] Take no notice of anyone with a ­gender agenda. A lot of men still think that women lack imagination of the fiery kind.
Recorded The Guardian Review, 20 February 2010 source ↗
Simone Biles United States artistic gymnast
I just felt like it would be a little bit better to take a back seat, work on my mindfulness. And I knew that the girls would do an absolutely great job and I didn't want to risk the team a medal for kind of my screw ups because they've worked way too hard for that. So I just decided that those girls need to go in and do the rest of the competition.
Recorded Post-competition press conference, Ariake Gymnastics Centre, Tokyo Olympics, Rev, 27 July 2021 source ↗
Geoffrey Rush Australian actor
There’s been a lot of stuff that I turned down.
Recorded BenderRodriguez, Film & Music reader interview, The Guardian, 27 March 2025 source ↗
Adam Peaty British swimmer; Olympic champion 2016 and 2021
I'm tired, I'm not myself and I'm not enjoying the sport as I have done for the last decade. Some might recognise it as burnout; I just know that over the last few years I haven't had the answers.
Recorded Public statement announcing his break from swimming, April 2023, The Independent, 1 July 2023 source ↗

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Question Are you afraid of death? Death & what remains
I've always felt that death is the greatest invention of life. I'm sure that life evolved without death at first and found that without death, life didn't work very well because it didn't make room for the young. It didn't know how the world was fifty years ago. It didn't know how the world was twenty years ago. It saw it as it is today, without any preconceptions, and dreamed how it could be based on that. We're not satisfied based on the accomplishment of the last thirty years. We're dissatisfied because the current state didn't live up to their ideals. Without death there would be very little progress.
Recorded Daniel Morrow, Smithsonian Institution Oral and Video Histories, for the Computerworld Smithsonian Awards Program, 20 April 1995 source ↗
Question If you could edit your past, what would you change? Failure & regret
But the market was changing. The industry was changing. The scale was changing. And in the end we knew we would be either the last company to make it or the first to not make it. We were right on the edge. We thought we would be the last one that made it, but we were wrong. We were the first one that didn't. We put an end to the companies that tried to do that. We certainly made our fair share of mistakes, but in the end I think we should have taken a bit longer to realize the world was changing and just gone on to be a software company right off the bat.
Recorded Daniel Morrow, Smithsonian Institution Oral and Video Histories, for the Computerworld Smithsonian Awards Program, 20 April 1995 source ↗
Question What is the biggest obstacle you have faced professionally? Craft & work
At Pixar when we were making Toy Story, there came a time when we were forced to admit that the story wasn't great. It just wasn't great. We stopped production for five months.... We paid them all to twiddle their thumbs while the team perfected the story into what became Toy Story. And if they hadn't had the courage to stop, there would have never been a Toy Story the way it is, and there probably would have never been a Pixar.
Recorded Betsy Morris, Fortune interview, Kona, Hawaii, 7 March 2008 source ↗
Question What is the most important lesson life has taught you? Time & hindsight
I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance. It is so hard. You put so much of your life into this thing. There are such rough moments in time that I think most people give up. I don't blame them. Its really tough and it consumes your life.
Recorded Daniel Morrow, Smithsonian Institution Oral and Video Histories, for the Computerworld Smithsonian Awards Program, 20 April 1995 source ↗
Question What do you do when you feel creatively blocked or stuck? Craft & work
We called that the 'story crisis,' and we never expected to have another one. But you know what? There's been one on every film. We don't stop production for five months. We've gotten a little smarter about it. But there always seems to come a moment where it's just not working, and it's so easy to fool yourself - to convince yourself that it is when you know in your heart that it isn't.
Recorded Betsy Morris, Fortune interview, Kona, Hawaii, March 2008 source ↗

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