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Co-founder and former chief executive of Spotify
Sweden · b. 1983
Co-founded the music-streaming company Spotify in Stockholm in 2006 with Martin Lorentzon and led it as chief executive until 2025, when he became executive chairman. Had earlier founded and sold the advertising company Advertigo.
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Many people talk about a willingness to have failures. I hate failures. I don't think you should strike to make failures. I think it's OK to make mistakes – but by the time they become real failures, you probably should have discovered them much earlier.
Recorded Slush conference, Helsinki, Music Ally, 30 November 2016 source
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