Do you have a big visionary master plan for how the world will work in twenty years? Do you have massive ambitions to revolutionize your industry? Don’t feel bad if you don’t. I never did. A year and a half after starting CD Baby, it was just me and John, my first employee, running it out of my house. One night, I decided I should think more about the long-term future of this thing. I sat with my diary for a few hours of introspection. Afterwards, I wrote John an email that went like this: “I think there’s a chance that this thing might be huge one day, so we better start preparing for that now. I mean some day, we might have a thousand artists. We might need a third employee! We’d need three computers, and need to figure out how to network them together. We might even need to start moving CDs into the garage, since eventually they might fill up the living room. Yes, I know it sounds grandiose, but I think things are headed that way.” Years later, after I had 100,000 artists and 85 employees, John would often get a good laugh out of this letter I sent him in 1999. Journalists would ask, “What’s your long-term goal?” I’d say, “I don’t have one. I surpassed my goals long ago. I’m just trying to help musicians with whatever they need today.” So please don’t think you need a huge vision. Just stay focused on helping people today.

One option was to sell Patagonia and donate all the money. But we couldn't be sure a new owner would maintain our values or keep our team of people around the world employed. Another path was to take the company public. What a disaster that would have been. Even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term vitality and responsibility. Truth be told, there were no good options available. So, we created our own.

Proceed slowly and take care. […] To ensure that you proceed slowly, write by hand.

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

When I am on my deathbed, and I am thinking back on my life, I am absolutely certain that the thing I will be thinking about is holding my daughters' hands and taking them to the park. It will not be some speech I gave or some legislation that I passed. I am positive about that. And so if you keep that in mind, then you have to invest accordingly.

If you ask me where has been the one area where I feel that I've been most frustrated and most stymied it is the fact that the United States of America is the one advanced nation on earth in which we do not have sufficient common-sense, gun-safety laws. Even in the face of repeated mass killings. … And for us not to be able to resolve that issue has been something that is distressing. But it is not something that I intend to stop working on in the remaining 18 months.

One of the things that Michelle and I are proud of is that we came through the White House with our souls intact. Everybody has heard: Power corrupts. I do think if you are placed in such an artificial situation, and your office has great importance, there is a tendency for people to want to please you. To not be as honest with you. We fought against that.

People ask me sometimes, who inspires you, Mr. President? Those quiet heroes all across this country -- some of your parents and grandparents who are sitting here -- no fanfare, no articles written about them, they just persevere. They just do their jobs. They meet their responsibilities. They don't quit. I'm only here because of them. They may not have set out to change the world, but in small, important ways, they did. They certainly changed mine.

Nothing comes to my desk that is perfectly solvable. … Otherwise, someone else would have solved it. So you wind up dealing with probabilities. Any given decision you make you'll wind up with a 30 to 40 percent chance that it isn't going to work. You have to own that and feel comfortable with the way you made the decision. You can't be paralyzed by the fact that it might not work out.

Part of what separates us from the other creatures on earth is that we make up stories. We are storytellers. And we can tell bad stories and we can tell good stories. We can tell stories that lead to division and hate and war. Or we can tell stories that lead to cooperation and peace and progress.