It went from publisher to publisher to publisher. All of them refused it. They gave the same reasons, until a small publisher picked it up. From 1960 to 1963, three years, it didn’t sell 1500 copies. Nobody wanted to read it. It doesn’t matter. I am not here to sell, I’m here to write.

But I am not looking to any accounts, and I’m not interested at all how many money I have in the bank, what is costing this or that. I’m only trying to realize my ideas.

The way I work is — I want to not have external stimulation. You can kind of see, on the walls are this light green. I'm told that at mental institutions they use that on the walls. It's like a calming color, it's not something that really stimulates you. What you can't see is the computer here, you only see the screen, but the main thing I worry about in my computer is — it doesn't have to be big and powerful, although I like that — it really has to be completely silent. I know people who work for Google and they have their own small data center at home, and I don't do that. My office is the most boring office you'll ever see. And I sit there alone in the quiet. If the cat comes up, it sits in my lap. And I want to hear the cat purring, not the sound of the fans in the computer.

I don't enjoy it but I know that I have got to live with [myself] if I'm not going to give it 100 per cent. The key thing is getting to the start line and knowing that I couldn't have done any more, that I didn't back off. You accept the pain, because if you didn't there would always be that element of doubt.

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things. And the reason they were able to do that was that they've had more experiences or they have thought more about their experiences than other people.

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

I used to think that technology could help education. I've probably spearheaded giving away more computer equipment to schools than anybody else on the planet. But I've had to come to the inevitable conclusion that the problem is not one that technology can hope to solve. What's wrong with education cannot be fixed with technology. No amount of technology will make a dent. It's a political problem.

Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.

We tend to focus much more. People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.

You're missing it. This is not a one-man show. What's reinvigorating this company is two things: One, there's a lot of really talented people in this company who listened to the world tell them they were losers for a couple of years, and some of them were on the verge of starting to believe it themselves. But they're not losers. What they didn't have was a good set of coaches, a good plan.