What are you unwilling to optimise?
Recorded Derek Sivers said elsewhere, not written here
Do you have a big visionary master plan for how the world will work in twenty years? Do you have massive ambitions to revolutionize your industry? Don’t feel bad if you don’t. I never did. A year and a half after starting CD Baby, it was just me and John, my first employee, running it out of my house. One night, I decided I should think more about the long-term future of this thing. I sat with my diary for a few hours of introspection. Afterwards, I wrote John an email that went like this: “I think there’s a chance that this thing might be huge one day, so we better start preparing for that now. I mean some day, we might have a thousand artists. We might need a third employee! We’d need three computers, and need to figure out how to network them together. We might even need to start moving CDs into the garage, since eventually they might fill up the living room. Yes, I know it sounds grandiose, but I think things are headed that way.” Years later, after I had 100,000 artists and 85 employees, John would often get a good laugh out of this letter I sent him in 1999. Journalists would ask, “What’s your long-term goal?” I’d say, “I don’t have one. I surpassed my goals long ago. I’m just trying to help musicians with whatever they need today.” So please don’t think you need a huge vision. Just stay focused on helping people today.

Essay on sive.rs, Derek Sivers, 14 July 2011 source ↗

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Barack Obama 44th President of the United States, 2009–2017; United States Senator from Illinois 2005–2008
There are some things about being president that I still have difficulty doing. … For example, faking emotion. Because I feel it is an insult to the people I'm dealing with. For me to feign outrage, for example, feels to me like I'm not taking the American people seriously. I'm absolutely positive that I'm serving the American people better if I'm maintaining my authenticity. And that's an overused word. And these days people practice being authentic. But I'm at my best when I believe what I am saying.
Recorded Michael Lewis, Vanity Fair, October 2012 issue, 11 September 2012 source ↗
Reinhold Messner Mountaineer; first to climb all fourteen eight-thousand-metre peaks
But I am not looking to any accounts, and I’m not interested at all how many money I have in the bank, what is costing this or that. I’m only trying to realize my ideas.
Recorded Academy of Achievement interview, 22 August 2018 source ↗
Chuck Jones Animator, cartoon director and screenwriter
I’m still astonished that somebody would offer me a job and pay me to do what I wanted to do. And to this day, that’s been the astonishment of my life, and delight of my life, and the wonder of my life, and the puzzlement that anybody would be so stupid as to be willing to do that. I hear all these success stories of people, these captains of industry, these forgers of the world, and empire builders and so on. And they talk about all the money they’ve made and become presidents and all that, and I thought, jeez, but look at me. When I was offered a chance to be head of studios I wouldn’t take it. I like to work with the tools of my trade. The tools of my trade is a lot of paper and a pencil, and that’s all it is.
Recorded Academy of Achievement (achievement.org) source ↗
Alice Waters Chef, restaurateur and food activist
There’s no such thing as cheap food. It can be affordable, but it can never be cheap. I think that’s something we’ve been indoctrinated by fast food culture to believe, that it can be cheap – that it can be fast, cheap, and easy. But every culture since the beginning of time has thought of food as something precious, and that’s the way I think about it. I want to give my money to the people who take care of the land, and who grow that food.
Recorded Earth Island Journal, Earth Island Journal interview, 1 January 2015 source ↗

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Question What made you decide to stop something you were known for, and how did you know it was time? Time & hindsight
I read that at a key fork in the road moment for me where I just sold CD Baby and had a ton of money. I was like, “What to do now?” And I read this book from this filthy rich old man being entirely honest, and I thought I should just learn from his experience. ... So if what I’m doing seems weird, it’s because I took his advice to heart and I’ve quit the game.
Recorded Tim Ferriss, The Tim Ferriss Show podcast, 23 April 2023 source ↗

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