It went from publisher to publisher to publisher. All of them refused it. They gave the same reasons, until a small publisher picked it up. From 1960 to 1963, three years, it didn’t sell 1500 copies. Nobody wanted to read it. It doesn’t matter. I am not here to sell, I’m here to write.

I’m still astonished that somebody would offer me a job and pay me to do what I wanted to do. And to this day, that’s been the astonishment of my life, and delight of my life, and the wonder of my life, and the puzzlement that anybody would be so stupid as to be willing to do that. I hear all these success stories of people, these captains of industry, these forgers of the world, and empire builders and so on. And they talk about all the money they’ve made and become presidents and all that, and I thought, jeez, but look at me. When I was offered a chance to be head of studios I wouldn’t take it. I like to work with the tools of my trade. The tools of my trade is a lot of paper and a pencil, and that’s all it is.

The way I work is — I want to not have external stimulation. You can kind of see, on the walls are this light green. I'm told that at mental institutions they use that on the walls. It's like a calming color, it's not something that really stimulates you. What you can't see is the computer here, you only see the screen, but the main thing I worry about in my computer is — it doesn't have to be big and powerful, although I like that — it really has to be completely silent. I know people who work for Google and they have their own small data center at home, and I don't do that. My office is the most boring office you'll ever see. And I sit there alone in the quiet. If the cat comes up, it sits in my lap. And I want to hear the cat purring, not the sound of the fans in the computer.

We also believe in straight-talking, telling it as it is, using simple language that people understand, telling people about the downsides as well as the potential upsides, and even telling the bad news that no one wants to utter, like our lack of belief in the sustainability of the Icelandic financial sector that already we had months before the collapse hit us.

I have now come down to a topic which is very distasteful; it is not sufficient to do a job, you have to sell it. 'Selling' to a scientist is an awkward thing to do. It's very ugly; you shouldn't have to do it. The world is supposed to be waiting, and when you do something great, they should rush out and welcome it. But the fact is everyone is busy with their own work. You must present it so well that they will set aside what they are doing, look at what you've done, read it, and come back and say, "Yes, that was good."

When you are famous it is hard to work on small problems. This is what did Shannon in. After information theory, what do you do for an encore? The great scientists often make this error. They fail to continue to plant the little acorns from which the mighty oak trees grow. They try to get the big thing right off. And that isn't the way things go. So that is another reason why you find that when you get early recognition it seems to sterilize you. In fact I will give you my favorite quotation of many years. The Institute for Advanced Study in Princeton, in my opinion, has ruined more good scientists than any institution has created, judged by what they did before they came and judged by what they did after.

I worked for ten years with John Tukey at Bell Labs. He had tremendous drive. One day about three or four years after I joined, I discovered that John Tukey was slightly younger than I was. John was a genius and I clearly was not. Well I went storming into Bode's office and said, "How can anybody my age know as much as John Tukey does?" He leaned back in his chair, put his hands behind his head, grinned slightly, and said, "You would be surprised Hamming, how much you would know if you worked as hard as he did that many years." I simply slunk out of the office!