We received death threats, yes, but you see when you are in a struggle, there are going to have to be casualties, and why should you be exempt? But I often said, “Look, here, God, if I’m doing your work, then you jolly well are going to have to look after me!” And God did God’s stuff.

These matters have become discussable with one’s friends, not, of course, as a frequent part of gossip over lunch in the dining room (our only communal occasion) but from time to time, perhaps when admiring someone’s stoicism if their frailty is becoming painfully apparent, or feeling sad at someone else’s inability to accept what seems to be imminent. As a result of this openness, I think that most of the people here would consider it foolish to be frightened of being dead. All of us, however, feel some degree of anxiety about the process of dying.

I don’t fucking know. I keep thinking I’ll die. Why do you think I smoke so much?

But I’m not okay with dying, just for the record.

The things I'm most proud about at Apple is where the technical and the humanistic came together, as it did in publishing for example. The Macintosh basically revolutionized publishing and printing. The typographic artistry coupled with the technical understanding and excellence to implement that electronically--those two things came together and empowered people to use the computer without having to understand arcane computer commands. It was the combination of those two things that I'm the most proud of.

My job is to not be easy on people. My job is to make them better. My job is to pull things together from different parts of the company and clear the ways and get the resources for the key projects. And to take these great people we have and to push them and make them even better, coming up with more aggressive visions of how it could be.

We tried make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can oftentimes arrive at some very elegant and simple solutions. Most people just don't put in the time or energy to get there.

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will ever see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

I've participated in the hiring of maybe 5,000-plus people in my life. So I take it very seriously. You can't know enough in a one-hour interview. So, in the end, it's ultimately based on your gut.