Which book do you recommend most often to others, and what makes you pass it on?

I’ve listened to your podcast so many times and I wanted – what my answer previously was and what I recommend all the time is Dave Ramsey’s Financial Peace University , which is a practical book.

I read a lot. I think there are some really poor books at the airport, I really do. For me, I like more of a practical application book. I like a book like Mark Cuban’s Sport of Business. I Like it because it gets me fired up. I like it because it’s a real story from a real guy, just saying it like it is and it’s easy reading. It’s not so analytical and things like that. So that’s the book I like.

Good question. I’ve heard you ask this before, and I didn’t think you were going to ask me, and I should have been prepared for this. I’m a huge, avid reader. I truly believe – and I tell every person I train – is that one of the biggest reasons – the difference between where you are and where you want to go is knowledge. Read as much as you can. So, that’s a tough question. I think The Alchemist is a big one. I’ve loved that book for a very long time. The Bible is a big one, but I’ll give you an off-the-wall one, which is called The Slight Edge . Have you ever heard of that one?

Yeah, totally. Of course now, all my friends are having kids. I give kids books, but the one I give people that are trying to learn actively is Principles by Ray Dalio. It’s interesting actually. Someone gave me the PDF. It was a PDF before his book. Gave me the PDF and I skimmed over. I was like, “Oh, this is pretty good.” They were like, “No. I seriously think you’re going to love this.” For some reason, I didn’t get around to it for maybe a year-and-a-half, and then I read the actual book, and I was blown away. It’s both a guide to life, a guide to business, and also I think an insight into Ray and someone who’s built an amazing business. If you guys listening don’t know what he does, he runs a hedge fund called Bridgewater and he’s so much more than just a finance thinker, he’s also just a brilliant philosopher. I give that a lot because I think it’s a great guide to life.

It’s a great question. Neil Postman in general is a media thinker about some of the topics we’ve discussed today is just excellent. He foresaw so many of the problems in his book Amusing Ourselves to Death . Another one by him is called Technopoly , which also is about how when culture surrenders to technology. And especially the quantification of metrics and SAT scores and time spent in GDP and these kinds of things, he covers in that book. I highly recommend. There’s another book called Finite and Infinite Games . Do you know this one?

A [inaudible 00:42:55] is an article that I know that you’ve recommended a bunch that I’ve gifted to all my entrepreneur friends is 1,000 True Fans .

I’m an Audible guy, so I never give a physical book to people, but something that’s come up a lot lately is this book, The Road Back to You , which is about the Enneagram. And I’ll just say up front, it’s written by a former preacher, and he’s got some religious tones. And that doesn’t really appeal to me, but I just found the descriptions of the Enneagram types to be just really spot on, especially the one of my type, type five. And yeah, it felt like reading my diary. And I’ve recommended it to a few other people who had similar experiences. And I had read a bunch about Enneagram before, and it was like, “Oh, this sort of fits. It sort of doesn’t.” And then, this one really spoke to me,