Which book do you recommend most often to others, and what makes you pass it on?

Lately, I’ve liked there’s a woman named Bronnie Ware. She wrote a book called The Top Five Regrets of the Dying . And she was a hospice nurse who had spent time with people in the last 90 days of their life. And she would learn like what their regrets were. Or, sometimes, she’d learn what their happiness was. So, there was an example of this woman who was from a super rich family, and she decided to marry an artist. And the family excommunicated her. And she’s like 32 years old. She gets cancer, and she dies. And she hasn’t heard from her family in years. And her mom comes to her, at the end, and says, to be honest, I was just jealous. You were living life on your own terms. And I’ve got all of these obligations. I don’t even like my life that much. And I was just kind of pissed off that you could go marry some artist and be this happy. And I realized how wrong I was. But this woman who is dying says I have no regrets. I got to be with the person I wanted to be with. And I would have loved to have lived longer, but nobody knows how much time they’re going to have. At least I got to have the time that I got the way I wanted to have it, the best I knew how. And then, they would have another person who the opposite was true. They would be dying, and they’d say, “Promise me, Bronnie, that you will not live life according to other people’s thinking because I lived my whole life trying to please other people.” “And if I could have it over again, I wouldn’t do that.” And so, she does a great job of having the example of the person who did it well with no regrets, and the person who is like fuck, I’m dead now, and if I could do it over again, I’d do it different. And so, it’s motivating to say, gosh, how am I measuring up against those five things? And so, I like that book because it kind of takes people out of the here and now and kind of forces you to confront a broader set of issues. Tim Ferriss: Yeah. I think that, for me, in the last few years, I’ve had a lot of friends pass away in the last two years or so, including Terry Laughlin, rest in peace, who is in this book just a few weeks ago. And I found it really, in an odd way, reaffirming to familiarize myself with death and grief and grieving in almost a preemptive way. One of my favorite people, I’m sure you’ve spent time with him, Matt Mullenweg, incredible entrepreneur, but first and foremost, just a beautiful human being, and he lost his father in a very unexpected way. And he recommended On Grief and Grieving to me. And I think it’s a very useful exercise to familiarize yourself with the details of death and people passing. Mike Maples: And I learned a lot of this from Julie who is the love of my life and puts up with me. And she’s helped all of these people who have had cancer. And so, as a result, she ends up seeing a lot of people pass. And I think more than anybody, she taught me that, in the last bit of time you have, all of the shit falls away. All of the expectations, all of the external stuff. And so, you just hope that when that time comes, you’re like I did the best I could. I did it the way I could. And so, that’s why I find that book helpful. It’s not because I’m preoccupied with dying. I hope I live a long time. But it’s like when the time comes, I want to say I did it my way. I did the best I could. I honored the gift. So, that’s a good book. And there’s business books, too, but we’ll do that some other time.

You know, the one that you mentioned, the Seven-Day Weekend , as with many other books, is a good place to poke around also inside your own head and to look for some insights. When I wrote the book originally, Brazil was still a relatively closed, elite environment for businesspeople, etc. Obviously because the book has sold a good quantity, most people had read it and I kept giving autographs to taxi drivers and so on so it was a very small microcosm I was living in. I remember the second occasion this happened to me, which was being stopped on the street and somebody saying, “You know, I read your book and it changed my life.” And they would go off and quote somebody else’s book entirely. When this happened the second time, I said shit, this is not about me at all. So, let me stop right here. And of course at that point there were all kinds of campaigns for me to run for mayor, and for president, and become Brazil’s Trump. Because people get lost along the way and they start believing in their own bullshit. The interesting thing here, going back to the issue of the book, was it’s when you come across an insight which was already yours and you see it in writing, that’s when you say this book changed my life. But real insight is where you go there and you say geez, I never thought of that, and there is some of that; it has to add to something that you believe in or that jives with your moment. So, I think putting too much weight and too much importance on something that you got out of someone doesn’t remind us that this intuition and this insight was growing inside you already; you were just waiting for some clarification of it. But that kind of answers the second bit. I had talked for several years at the Sloane School at MIT and I had a group of MBAs. This was always a very fun group and I used to go there in the fall quarter. I’d tell them: look, this is what you have to read to understand business and organizations. I was obliged to make this available on the MIT site and the books that were there were Marco Polo’s Travel, one book, a Kafka parable, a Jung book on synchronicity and so forth. These kinds of books – and Kafka I think is extraordinary – give you an enormous insight into the people who are doing things and why they’re doing things, rather than the whole set of how-tos. When you run away from the how-tos into the issue of how do you get to real wisdom, we’ve been at this for a long time. We’ve been in this agricultural era, then we were in the industrial era, then we were in the information age and we were in the knowledge age. But we don’t get any closer to the age of wisdom, and something is terribly wrong for a population and the humanity that has been around for so long and doesn’t get closer to wisdom. When you think about organizations and I ask you to show me one democratic organization or business environment in the world, or to find one wise company as a company, these are all almost impossible to find. So, to answer your question, I would say the books that stop to think about why the heck do we do the things that we do which are in Kafka and Freud or in Jung or in Thoreau; I think those will answer the business world much closer than people think. When they say oh, great, that’s all good and well but that’s all philosophy and all airy-fairy and touchy-feely but I need to get down to answer this: how come, which people, how, and so forth. But this process I think is much, much stronger from a philosophical point of what makes you want to get up in the morning and how you let the other people around you do what they want to do how they want to do it, and get out of their way. That is a philosophical issue that I think would solve a lot more issues if people went from that filter onwards, you know?

I’m a big fan of history, Tim. American history, revolutionary history. Living now for almost 20 years in Princeton, surrounded by revolutionary history. Even as a kid I was. There’s a great book by an author named Benson Bobrick called Angel in the Whirlwind . It’s a history of the American Revolution. Obviously, countless histories of the American Revolution have been written. This one’s pretty special in that he’s a great storyteller. There is a great hero in the book. Do you want to guess who the hero of the American Revolution is? It’s not a trick question. Tim Ferriss: I don’t even want to – I’m afraid to embarrass myself. John Crowley: George Washington. Tim Ferriss: There we go, okay. John Crowley: So, easy answer, George Washington. Tim Ferriss: I was going to go for the layup, but I was like, I might flub it. John Crowley: He picks a villain and it’s Benedict Arnold.

I love that you asked that question that way because it really puts it in a different perspective. It’s like not what your favorite book is, it’s what you’ve given as a gift, which I thought about a little bit this morning. And it’s so clear. I have an immediate answer, and then, I had to think why did I do that. But I think, when I was younger, and still to this day, I sometimes gift a book of poetry by Adriane Rich called A Dream of Common Language , which was a book she wrote in the late ‘70s. And she’s a poet that – I was trying to think why was that book so important to me. And it’s really funny. When I read Cheryl Strayed’s Wild that was one of the books that was most important to her that she had as she hiked the Pacific Rim. Tim Ferriss: That’s right. I totally forgot about that. Liz Lambert: Yeah. I gift a lot Slouching Towards Bethlehem , a book by Joan Didion, which is a collection of essays that I love that book so much. It is a lot about the kind of writing Joan Didion is doing. And those essays are both of the time. There’s one that’s about John Wayne, about California. But there’s also this collection of personal essays she does. One is called On Keeping a Notebook that I go back to again and again, and I share a lot. Tim Ferriss: On Keeping a Notebook

I named one of them already. Fooled by Randomness . Almost everyone in my office is forced to read that. I’ve definitely given that away. Boy, that’s a tricky one because just like I said, I can’t remember books very well. But certainly probably No. 1 on a business side of things. On the other side, I tend to give away what I would call vintage art books. So, it’s not a book people can buy, I’m sorry to say, but occasionally I’ll be at a used book store and I’ll find some of these great old art books. I buy a few of them and then when I want to thank someone for something, I send them that.

Yeah. So in financial markets, I really like this somewhat obscure book called The Aspirational Investor by this guy, Ashvin Chhabra, who runs Jim Simons’ family office. Jim Simons started Renaissance Technologies, which is the dominant quant fund.

I think the one that has had the biggest impact on me and the one that I’ve given the most number of people has been [The Better Angels of Our Nature] . And [The Better Angels of Our Nature] is a 700-page book on death. And it’s written by a brilliant Harvard professor who talks at great length about death rates and the human condition. And he spends a lot of time talking about what happened 200, 300, 400, 500 years ago. And when you finish the book, which takes a long time, you conclude that the world is in a much, much better place than it has been in the past, that a thousand years ago, the average man died in a war and the average woman died in pregnancy in their 20s, and that a child born today has a very high likelihood in almost all parts of the world to live to a natural old age. That’s an extraordinary statement. And that’s why the people who run around saying, “Oh, the world’s falling apart. We’ve never had it this bad.” That’s just not true. And the data says it’s not true.

There’s one book that I’ve given 40 copies away probably. And it’s called Reminiscence of a Stock Operator. And for anyone who wants to be a trader or an investor, this is the Bible. It was written in 1932 by a guy who was, at that time, maybe the world’s greatest speculator. Jesse Livermore is the fictional character. And what’s crazy about it is you can read it today in 2020, and it literally is still the Bible. And so every great trader annotates it, tears pages out of it. I used to be able to tell when people would come to interview to work and they’d say, “I really, all I care about is trading.” And I was like, “Well, tell me two books you’ve read about trading.” “Oh, I haven’t read any books.” And I was like, “Okay, here’s a book. Go read it and come back when you’ve read it. But you’re not getting a job, because you lied. Because you lied to me because you really didn’t care that much about trading if you’ve never read a book on it.” But that’s the book. And there’s a terrible anecdote or afterword to it is that two years after he wrote the book, the guy committed suicide because he just couldn’t take the — he lost his fortune yet again. But he put every rule that you need to — you know, the discipline side of it is all in that book. And it’s a quick read; you can read it in three hours.

I have reasons for each of those books and certainly The Invisible Man in this moment of the Black Lives Matter protests and the continuing racial reckoning. Invisible Man really taught me to not see through anybody ever. But the book I give right now in this time of so much despair is Viktor Frankl’s Man’s Search for Meaning , where he really looks at people in the Holocaust and asks himself, why did some just sort of crumple up and die and others stayed resilient and strong? And that at the end of the day, no one can take our dignity away from us. And so I think that we have to be reminded right now that, between stimulus and response, there is a choice. And we’re in that moment. And I have seen myself personally so often that in the darkest times we can find our best selves and that’s our opportunity right now. And so I think for this moment, Tim, Man’s Search for Meaning should be required reading for all of us.

For me, Atlas Shrugged was massive for me, to read that again when I was 18, I mean, I know nothing about US politics and I [couldn’t] care less about the Tea Party and all the way that people — because I had no context that it was a philosophy, I just thought it was a book. When I read through the book and I really got about how to make a quality product, how to treat people really well, how not to let the naysayers say you can’t do it, or that if you do make your money, “Give me part of that money because why should you have it all?” type of thing. I didn’t really get it until I was about 52 or 53 and I read the book again and I recognized what an incredible impact that it had on my life. And I think it falls part and parcel with that good to great. What is good and what is great? And do you want to do — did I possibly want to live a life of being good at something? No, I want to be great, because on my deathbed, why would I want to know what good looks like? I want to know what great looks like.

The Big Leap by Gay Hendricks is probably the book I've gifted the most, and the one I've recommended the most of any other book. And also, Conscious Loving for Couples, because you asked that question earlier. Conscious Loving, I think, is a fantastic book for couples who are wanting to get more connected, is another one I've gifted a lot. And those are the two that come top of mind.

I really like history and I particularly like the era of the Victorian industrial age of like 1850 to 1920 or something. It’s an amazing period where you, I think of it as a period. We had like a hundred Elon Musks. So you had Westinghouse and Edison and Ford and the Wright brothers and Bell and just goes on and on. And you had that period where just the number of incredible inventions during that period. This was in that 50-year period. I mean, the airplane, the car, the photograph, the light bulb, for God’s sake, this amazing book called Empires of Light . It’s the battle between Westinghouse and Edison. It’s really fascinating. It was enterprise sales. They invent the light bulb. Westinghouse has AC, Edison has DC. And just went town to town, selling them and like “Use my system.” And there was this awesome moment at the end. The coup de grâce was Westinghouse built, because the key benefit of AC is it goes farther without losing power. He built this giant plant up at Niagara Falls and then turned the lights on in Buffalo. And it was like this magic act. They all like, like borrowed tons of money. And the other thing that’s cool about them is they were all engineers. It reminds me a lot — and they all started off in the telegraph business, which at the time was sort of the internet of that era. So that was cool. There’s another book. I’m sorry, I have crypto on my brain. I can’t help it. There’s a book I really like called [

Yeah. At work every year, I kind of give my line cooks and my management team books as gifts around the holidays. So This is Water by David Foster Wallace is one I commonly give because it’s so short and the message is so perfect in my opinion. So I’ve given that a lot. And then for cookbooks, I got to say, the Marcella Hazan Essentials is just, I adore that woman. I adore her simple approach. It is like, she’s the OG of Italian grandma cooking. And so those are the two books.

That’s Love Warrior , the one I talked about earlier by

Yes. There are three books that I’ll mention. The first one that I’ve gifted the most is called Complexity by Mitchell Waldrop, which is about the rise of the Santa Fe Institute. Even when you were talking with Haidt, I think he mentioned certain things are complex adaptive systems. They’re very hard to predict, they’re very hard to analyze, they’re very hard to understand. That’s what Santa Fe’s all about. That book introduced me to network effects. When I get to go there, I usually go a couple times a year and Mike Mauboussin’s there and Josh Wolfe’s there from Lockton. I just love the learning of things I don’t know, and just pushing my brain to go farther than I would with the normal stuff I consume. It’s beautifully written. Great writer, Mr. Waldrop. There’s a book that I happen to have right here. This book, Mr. China is fantastic. He went to China in the mid ’90s and started a fund to privatize a bunch of industries. He’s from London and got his head handed to him and survived enough to write a humorous story about it. But holy shit.

Well, outside of our cookbooks and Setting the Table , which is the most gift I give because someone’s got to give it, I love marketing. I just love marketing because marketing is understanding the other person. Marketing is a dialogue. It’s a lot like hospitality. And I love Seth Godin’s books. And I would say that I’ve given many of his books, but probably the one that I’ve given the most is This Is Marketing . And it comes down to one simple express — He’s just so brilliant at getting to the essence of what something really is. And he thinks marketing is when you can convey that people like us do things like this. And that sounds so simple, and yet it’s so deep actually. He understands that people want to feel — I believe that the biggest longing people have is to belong. And so great marketing actually doesn’t just sell you something. It makes you feel like you belong to a tribe. So anyway, long answer to your question, but that would be the one.

I’m an Audible guy, so I never give a physical book to people, but something that’s come up a lot lately is this book, The Road Back to You , which is about the Enneagram. And I’ll just say up front, it’s written by a former preacher, and he’s got some religious tones. And that doesn’t really appeal to me, but I just found the descriptions of the Enneagram types to be just really spot on, especially the one of my type, type five. And yeah, it felt like reading my diary. And I’ve recommended it to a few other people who had similar experiences. And I had read a bunch about Enneagram before, and it was like, “Oh, this sort of fits. It sort of doesn’t.” And then, this one really spoke to me,

Yeah, I am not your typical person probably sitting in this seat and that I, maybe I am, I am not a nonfiction, business book, sorry Tim.

One of our board members gave me this book called The Infinite Game , and it’s the original infinite game book. There’s some follow ons from it about how to implement the infinite game, so I forget the original author.