Which book do you recommend most often to others, and what makes you pass it on?

Read Becoming a Writer, by Dorothea Brande. Then do what it says, including the tasks you think are impossible. You will particularly hate the advice to write first thing in the morning, but if you can manage it, it might well be the best thing you ever do for yourself. This book is about becoming a writer from the inside out. Many later advice manuals derive from it. You don’t really need any others, though if you want to boost your confidence, “how to” books seldom do any harm.

A book also pushed me to become a medical doctor. I was deeply inspired by Torao Tokuda, a physician who founded a hospital group in the 1970s that tried to revolutionize the Japanese medical care system.

At Play in the Fields of the Lord by Peter Matheson. I also recently read Sapiens by a guy named Harari. And I’m going to give that thing over and over again to everyone I know.

Lately, I’ve liked there’s a woman named Bronnie Ware. She wrote a book called The Top Five Regrets of the Dying . And she was a hospice nurse who had spent time with people in the last 90 days of their life. And she would learn like what their regrets were. Or, sometimes, she’d learn what their happiness was. So, there was an example of this woman who was from a super rich family, and she decided to marry an artist. And the family excommunicated her. And she’s like 32 years old. She gets cancer, and she dies. And she hasn’t heard from her family in years. And her mom comes to her, at the end, and says, to be honest, I was just jealous. You were living life on your own terms. And I’ve got all of these obligations. I don’t even like my life that much. And I was just kind of pissed off that you could go marry some artist and be this happy. And I realized how wrong I was. But this woman who is dying says I have no regrets. I got to be with the person I wanted to be with. And I would have loved to have lived longer, but nobody knows how much time they’re going to have. At least I got to have the time that I got the way I wanted to have it, the best I knew how. And then, they would have another person who the opposite was true. They would be dying, and they’d say, “Promise me, Bronnie, that you will not live life according to other people’s thinking because I lived my whole life trying to please other people.” “And if I could have it over again, I wouldn’t do that.” And so, she does a great job of having the example of the person who did it well with no regrets, and the person who is like fuck, I’m dead now, and if I could do it over again, I’d do it different. And so, it’s motivating to say, gosh, how am I measuring up against those five things? And so, I like that book because it kind of takes people out of the here and now and kind of forces you to confront a broader set of issues. Tim Ferriss: Yeah. I think that, for me, in the last few years, I’ve had a lot of friends pass away in the last two years or so, including Terry Laughlin, rest in peace, who is in this book just a few weeks ago. And I found it really, in an odd way, reaffirming to familiarize myself with death and grief and grieving in almost a preemptive way. One of my favorite people, I’m sure you’ve spent time with him, Matt Mullenweg, incredible entrepreneur, but first and foremost, just a beautiful human being, and he lost his father in a very unexpected way. And he recommended On Grief and Grieving to me. And I think it’s a very useful exercise to familiarize yourself with the details of death and people passing. Mike Maples: And I learned a lot of this from Julie who is the love of my life and puts up with me. And she’s helped all of these people who have had cancer. And so, as a result, she ends up seeing a lot of people pass. And I think more than anybody, she taught me that, in the last bit of time you have, all of the shit falls away. All of the expectations, all of the external stuff. And so, you just hope that when that time comes, you’re like I did the best I could. I did it the way I could. And so, that’s why I find that book helpful. It’s not because I’m preoccupied with dying. I hope I live a long time. But it’s like when the time comes, I want to say I did it my way. I did the best I could. I honored the gift. So, that’s a good book. And there’s business books, too, but we’ll do that some other time.

There’s one book I’ve given the most in my life, which is a book called – well, there are several now that I think about it. There’s a book by Timothy Wilson called Strangers to Ourselves , which is one of the loveliest, most insightful books about social psychology that I ever read. And I give that a lot to people. And every time I meet, and really, I’m always meeting people who work in retail, particularly I always send them, particularly if they’re Jewish, I send them a book called The Merchant Princes . It’s a book about the great Jewish retail families of America. So in the 19th century, all of these people come over from Europe who have experience in the garment trade or retailing. And an extraordinary number of the early 20th century/late 19th century department stores pop up around America are founded by Jewish immigrants from Europe from, literally, you go to any town in America, the traditional department store is from one of those families. Well, a guy, and I’ve forgotten his name, wrote a book about those families, and it’s called The Merchant Princes , and it’s fantastic.

Obvious I give out my own books fairly often: The Startup View , The Alliance . Recently I’ve been giving out another book of friend of mine, Joshua Cooper Ramos, The Seventh Sense .

Yeah. Every year, I read The Old Man and the Sea by Hemingway.

You know, the one that you mentioned, the Seven-Day Weekend , as with many other books, is a good place to poke around also inside your own head and to look for some insights. When I wrote the book originally, Brazil was still a relatively closed, elite environment for businesspeople, etc. Obviously because the book has sold a good quantity, most people had read it and I kept giving autographs to taxi drivers and so on so it was a very small microcosm I was living in. I remember the second occasion this happened to me, which was being stopped on the street and somebody saying, “You know, I read your book and it changed my life.” And they would go off and quote somebody else’s book entirely. When this happened the second time, I said shit, this is not about me at all. So, let me stop right here. And of course at that point there were all kinds of campaigns for me to run for mayor, and for president, and become Brazil’s Trump. Because people get lost along the way and they start believing in their own bullshit. The interesting thing here, going back to the issue of the book, was it’s when you come across an insight which was already yours and you see it in writing, that’s when you say this book changed my life. But real insight is where you go there and you say geez, I never thought of that, and there is some of that; it has to add to something that you believe in or that jives with your moment. So, I think putting too much weight and too much importance on something that you got out of someone doesn’t remind us that this intuition and this insight was growing inside you already; you were just waiting for some clarification of it. But that kind of answers the second bit. I had talked for several years at the Sloane School at MIT and I had a group of MBAs. This was always a very fun group and I used to go there in the fall quarter. I’d tell them: look, this is what you have to read to understand business and organizations. I was obliged to make this available on the MIT site and the books that were there were Marco Polo’s Travel, one book, a Kafka parable, a Jung book on synchronicity and so forth. These kinds of books – and Kafka I think is extraordinary – give you an enormous insight into the people who are doing things and why they’re doing things, rather than the whole set of how-tos. When you run away from the how-tos into the issue of how do you get to real wisdom, we’ve been at this for a long time. We’ve been in this agricultural era, then we were in the industrial era, then we were in the information age and we were in the knowledge age. But we don’t get any closer to the age of wisdom, and something is terribly wrong for a population and the humanity that has been around for so long and doesn’t get closer to wisdom. When you think about organizations and I ask you to show me one democratic organization or business environment in the world, or to find one wise company as a company, these are all almost impossible to find. So, to answer your question, I would say the books that stop to think about why the heck do we do the things that we do which are in Kafka and Freud or in Jung or in Thoreau; I think those will answer the business world much closer than people think. When they say oh, great, that’s all good and well but that’s all philosophy and all airy-fairy and touchy-feely but I need to get down to answer this: how come, which people, how, and so forth. But this process I think is much, much stronger from a philosophical point of what makes you want to get up in the morning and how you let the other people around you do what they want to do how they want to do it, and get out of their way. That is a philosophical issue that I think would solve a lot more issues if people went from that filter onwards, you know?

I’m a big fan of history, Tim. American history, revolutionary history. Living now for almost 20 years in Princeton, surrounded by revolutionary history. Even as a kid I was. There’s a great book by an author named Benson Bobrick called Angel in the Whirlwind . It’s a history of the American Revolution. Obviously, countless histories of the American Revolution have been written. This one’s pretty special in that he’s a great storyteller. There is a great hero in the book. Do you want to guess who the hero of the American Revolution is? It’s not a trick question. Tim Ferriss: I don’t even want to – I’m afraid to embarrass myself. John Crowley: George Washington. Tim Ferriss: There we go, okay. John Crowley: So, easy answer, George Washington. Tim Ferriss: I was going to go for the layup, but I was like, I might flub it. John Crowley: He picks a villain and it’s Benedict Arnold.

Yeah. Oh, yeah. So, they’re probably books that you’ve – I mean, it might have been books that you’ve covered in your show here. So, one of them is Bird by Bird by Anne Lamott, one of the greatest things ever. I come back to that advice so many different times, it’s the same even in the Pink household, where we’ll just say – like one member of my family would say to the other who’s struggling, “Okay, bird by bird. Bird by bird.” And so, I am a huge – and I stumbled into this book – I remember where I got this next book, I got it in the airport in San Francisco, in the bookstore in the SFO. And for some reason, I picked it up because it had this really weird cover. But one of the first editions of The War of Art by Steven Pressfield had this kind of silvery cover to it. And I bought that book in – I think it was a campus bookstore in SFO, just because it’s – I went, “Oh, it’s silver cover, and it’s really short.” I got it and it was like, “Oh, my god. I can’t believe how good this book is.” And so, I have even have a little sign on my desk here that says, “Beat the resistance.” So, I’ve given that book a out a lot too. So Pressfield and Lamott. And then – man, I have to say, Victor Frankl’s Man’s Search for Meaning is up there too. Less – I’ve given that out less, but that’s a hugely important book for me.

Well, other than Man’s Search For Meaning , which is probably my number one gift, recently, the last couple years there’s a book called The 100-Year Life . The 100-Year Life , written by a couple Brits, and it sort of says, “Imagine the future where the average person lives to 100. How is that going to change on a personal and societal basis?” It’s a really interesting, observational book. The Happiness Curve , which we talked about earlier. The U-curve of happiness is what we call it. The name of the book is by Jonathan Rauch, it’s called The Happiness Curve . That’s become a favorite to gift. I also love Danny Meyer the restaurateur. He’s got one of the best books on hospitality ever written, which is called Setting the Table .

I regularly gift the book called In Praise of Shadows .

I’m very suspicious about recommending books to people because there’s the risk they might listen to what you say. And if you’re recommending to them the book that is not the most valuable next book they should read, in a sense, you’re wronging them. So I don’t give people books that often. One thing I try to encourage people to do is to read more about music and the arts, not a particular book. But I say take the creators you love, whoever, whatever they may be, and read about them. If it’s The Beatles, great. If it’s Beethoven, and really dig into what you might think of as your hobbies, but to read about them in an intense way. And just think about Beethoven. How did he manage his career? What were his productivity tricks, what did he do wrong? And think through some of the questions you’ve written and talked about at length, but in the context of your cultural heroes. If it’s like, what do I tell people to read most often? I am not myself religious, but usually I’ll tell my non-religious friends they ought to go read the Bible. It’s a wonderfully deep and brilliant book and most non-religious people, even most religious people, barely know it, or Shakespeare.

There’s one book that I’ve given 40 copies away probably. And it’s called Reminiscence of a Stock Operator. And for anyone who wants to be a trader or an investor, this is the Bible. It was written in 1932 by a guy who was, at that time, maybe the world’s greatest speculator. Jesse Livermore is the fictional character. And what’s crazy about it is you can read it today in 2020, and it literally is still the Bible. And so every great trader annotates it, tears pages out of it. I used to be able to tell when people would come to interview to work and they’d say, “I really, all I care about is trading.” And I was like, “Well, tell me two books you’ve read about trading.” “Oh, I haven’t read any books.” And I was like, “Okay, here’s a book. Go read it and come back when you’ve read it. But you’re not getting a job, because you lied. Because you lied to me because you really didn’t care that much about trading if you’ve never read a book on it.” But that’s the book. And there’s a terrible anecdote or afterword to it is that two years after he wrote the book, the guy committed suicide because he just couldn’t take the — he lost his fortune yet again. But he put every rule that you need to — you know, the discipline side of it is all in that book. And it’s a quick read; you can read it in three hours.

I'm looking at my bookshelf in my office here, certainly The Right Stuff. I've given that to people. Alfred Lansing's book, Endurance, which is partly where the name of my book, Endurance, comes from because that book about Ernest Shackleton and his voyage with his crew of Endurance, the ship, to the Antarctic in the beginning of the last century was really one of the greatest examples of leadership in a very challenging and dangerous environment that I could ever imagine.

I really like history and I particularly like the era of the Victorian industrial age of like 1850 to 1920 or something. It’s an amazing period where you, I think of it as a period. We had like a hundred Elon Musks. So you had Westinghouse and Edison and Ford and the Wright brothers and Bell and just goes on and on. And you had that period where just the number of incredible inventions during that period. This was in that 50-year period. I mean, the airplane, the car, the photograph, the light bulb, for God’s sake, this amazing book called Empires of Light . It’s the battle between Westinghouse and Edison. It’s really fascinating. It was enterprise sales. They invent the light bulb. Westinghouse has AC, Edison has DC. And just went town to town, selling them and like “Use my system.” And there was this awesome moment at the end. The coup de grâce was Westinghouse built, because the key benefit of AC is it goes farther without losing power. He built this giant plant up at Niagara Falls and then turned the lights on in Buffalo. And it was like this magic act. They all like, like borrowed tons of money. And the other thing that’s cool about them is they were all engineers. It reminds me a lot — and they all started off in the telegraph business, which at the time was sort of the internet of that era. So that was cool. There’s another book. I’m sorry, I have crypto on my brain. I can’t help it. There’s a book I really like called [

Oh, what a great question. I actually gifted one recently. So a friend of mine, Ian Dawson, he trains mountain rescue people, mountain rescuers in Scotland. He was working with me at the North Pole and he’d never seen a polar bear before. He absolutely fell in love with the environment and I gifted him a book called Arctic Dreams by Barry Lopez. Have you read that? Tim Ferriss: This is on my to-read list, Of Wolves And Men by Barry Lopez is one of my favorite nonfiction books I’ve read in the last 10 years. Sue Flood: Oh, it would be. Tim Ferriss: And Arctic Dreams , I was just saying on the way here in the airplane that I wished I had Arctic Dreams , so I haven’t read it yet. Sue Flood: It is a magical book and yeah, I gifted that to Ian and I know he loved it and yeah, that is a great read. You have to immediately dash off, well perhaps not now, but when you get back to civilization. Yeah, that’s a really beautiful book and I’ve bought that for quite a few people.

Oh, I mean, there’s one that I actually gifted to you that I especially love.

Well, certainly the one book that I’ve gifted the most in my life was a book that I first read when I was 15 and I reread it almost yearly. It’s a book called Watership Down and —

Yes. There are three books that I’ll mention. The first one that I’ve gifted the most is called Complexity by Mitchell Waldrop, which is about the rise of the Santa Fe Institute. Even when you were talking with Haidt, I think he mentioned certain things are complex adaptive systems. They’re very hard to predict, they’re very hard to analyze, they’re very hard to understand. That’s what Santa Fe’s all about. That book introduced me to network effects. When I get to go there, I usually go a couple times a year and Mike Mauboussin’s there and Josh Wolfe’s there from Lockton. I just love the learning of things I don’t know, and just pushing my brain to go farther than I would with the normal stuff I consume. It’s beautifully written. Great writer, Mr. Waldrop. There’s a book that I happen to have right here. This book, Mr. China is fantastic. He went to China in the mid ’90s and started a fund to privatize a bunch of industries. He’s from London and got his head handed to him and survived enough to write a humorous story about it. But holy shit.