So any student who wants to get into psychology, right now the students are like lemmings. They say, “Well, it’s popular to study brain science, I’ll do that.” Or, “It’s popular to do neural networks; I see 30,000 people doing it, it must be good.” And my advice is if a lot of people are doing it, don’t waste your time.
Recorded Academy of Achievement interview, 4 May 2001 source ↗