I think a lot of them will probably be in the cooking space. Definitely On Food and Cooking . I’ve gifted that a lot. My career starts with that book in many ways. There wouldn’t be any of this modern cooking movement without Harold’s book, I don’t think. There certainly wouldn’t be modernist cuisine that played a big role in my career without that book. So I’ve gifted that a lot because I think it’s relevant and I think for a certain type of individual, it’s the kind of book that every time you open it up, you see something. You’re like, “I didn’t even know that was there; that’s super cool.” And you read something and go, “The world is way more interesting than I thought.” I think I’ve gifted Michel Bras’s Essential Cuisine quite a bit, although it’s hard to do now because I think it’s out of print in English and quite expensive. The other book I found myself gifting a lot lately is an out-of-print book on thermodynamics called The Second Law . It was written by an Oxford physical chemistry professor named P.W. Atkins. That book is just a phenomenal, casual, infographic-laden read on how the world works from an energy perspective. I found that so incredibly useful in trying to understand how to do something, how to make something work, whether something’s even possible. It’s frequently my bullshit detector. When somebody’s trying to convince me some technology or some idea has merit, I very quickly come back to just sketching out the kind of thing I did for that email, where it’s like, let me just see – with knowing nothing about the subject, if I can just sketch out the basic ideas of how much energy is going to be involved or consumed or if I assume limitless capacities, does this make any sense ever? So many things sound good, but just don’t pass muster as soon as you start looking at the world that way. You’re like, “Well, that’s clearly just a waste of everybody’s time and we should just stop and go do this thing over here,” which at least you’re not having to invent new physics or violate the laws of physics to go do it.

Good question. I’ve heard you ask this before, and I didn’t think you were going to ask me, and I should have been prepared for this. I’m a huge, avid reader. I truly believe – and I tell every person I train – is that one of the biggest reasons – the difference between where you are and where you want to go is knowledge. Read as much as you can. So, that’s a tough question. I think The Alchemist is a big one. I’ve loved that book for a very long time. The Bible is a big one, but I’ll give you an off-the-wall one, which is called The Slight Edge . Have you ever heard of that one?

Zen Mind, Beginner’s Min d used to be one that I would recommend years ago. So it depends on, on the time and who the person is. But I think more recently talking about performance, when I’m working with clients, there’s a book called The Three Laws of Performance . That’s a really good one.

A [inaudible 00:42:55] is an article that I know that you’ve recommended a bunch that I’ve gifted to all my entrepreneur friends is 1,000 True Fans .

The challenge of a big, over-arching vision is that it's hard to know where to start. And your biggest opportunity will change from year to year. Technology changes. Competition changes. You change. My advice: Just start. Find a single unmet need that nudges the world closer to where you believe it's going. And if you hit a dead end, pivot.

Our culture lionizes entrepreneurs who navigate daring switchbacks in their career. Steve Jobs was admired not just for Apple, but also his detour to found Pixar. Elon Musk is revered for helming Tesla AND SpaceX. But don't be distracted by other people's winding paths. I believe you should celebrate your single-mindedness, and stick to your own overarching idea — for as long as it holds your own fascination. In my experience, that could last your entire career.

Well, that all comes from your network. And so even today with, well over 300 million people on LinkedIn, most people have yet to learn how to use their network, in order to ally with their network, in order to find the right economic opportunities. And that’s one of the things that I’m still working on.

This is going to sound a little strange, but my trainer started recommending that I add moringa leaf powder to my tea. That’s actually added a rich antioxidant, anti inflammatory and a little bit more substance such that drinking tea now feels a little bit like a snack and is super healthy.