A typical day is probably lots of meetings and stuff. But if it’s an idea that we’re developing, what might happen is I might talk to some of the people in the lab, maybe have them come in the office and brainstorm with them, and say, “Well, here’s a problem that we need to solve,” or need to solve better. So just as an example, when I had this idea that we could create better materials, I got about four or five people together with different backgrounds — chemistry, engineering, safety, toxicology — and we started putting chemical structures on the blackboard and say, “Well, this might work,” or “This might not be safe,” and ended up with certain structures that we thought would be good. And then, one of the guys would go out and try to make those structures, and we’d go from there.

That’s tough. At this point, with both visual art and music, I’ve done it enough where it’s very much this flow state where I’m not really thinking about any technical stuff. I’m just putting one thing down, and that leads to the next thing, and then you’re off to the races. There’s very little rationalization or any real plan, especially at the very beginning of the project. It’s literally just trying things to see where I can end up. As an album project starts shaping up, there’s a handful of songs or maybe…there’s some parameters in place, and you’re working within that.

That blank sheet of paper stage is one of the hardest stages, and one of the reasons it’s hard is because at that stage there’s nobody counting on you but yourself. Today it’s easy because we’ve got millions of customers counting on us, and thousands of investors counting on us, and thousands of employees all counting on each other. In that beginning stage it’s really just you, and you can quit any time. Nobody is going to care, so you set about doing the simple things first.

One of the things I worked on with this album was focusing on the lyrics and the melody more so than everything else. A lot of my songs have started with the music and the texture, and then the lyrics and melodies are all framed inside of that. I wanted to do the opposite with this one and have melodies that could stand on their own without the instrumentation. I wanted it to sound just as natural if you were walking in the woods, whistling them as they do with accompaniment. A lot of these songs started with melodies that I would hum into my phone while I was walking somewhere. “Dancing in the Club” and “All Fucked Up” were both written that way.