one of the things that I learned from doing Design Matters from my guest Danny Shapiro, and I think I mentioned this in part one of my interview with Tim; confidence is overrated. Danny Shapiro has said that what is more important than confidence is courage.

I've actually felt slightly uncomfortable at TED for the last two days, because there's a lot of vision going on, right? And I am not a visionary. I do not have a five-year plan. I'm an engineer. And I think it's really — I mean — I'm perfectly happy with all the people who are walking around and just staring at the clouds and looking at the stars and saying, “I want to go there.” But I'm looking at the ground, and I want to fix the pothole that's right in front of me before I fall in.

I think authenticity is a crock, and I think authenticity is overrated and talked about far too much. The problem with authenticity is it’s selfish. Authenticity enables us to say whatever we want and if people don’t like it, well I was just being authentic. It is a ticket to self-absorbed inconsistency, and I don’t think anybody we serve wants that.

Shame on the man of cultivated taste who permits refinement to develop into a fastidiousness that unfits him for doing the rough work of a workaday world!

My grandfather looked at me, and after a bit of silence, he gently and calmly said, “Jeff, one day you'll understand that it's harder to be kind than clever.”

That blank sheet of paper stage is one of the hardest stages, and one of the reasons it’s hard is because at that stage there’s nobody counting on you but yourself. Today it’s easy because we’ve got millions of customers counting on us, and thousands of investors counting on us, and thousands of employees all counting on each other. In that beginning stage it’s really just you, and you can quit any time. Nobody is going to care, so you set about doing the simple things first.