That is a lesson I try to take to real life. What is the real problem? Don’t just dive in and start trying to go with your first instinct. Step back and say, ‘What am I really trying to accomplish here?’

The value of a coin toss is not seeing whether it lands on heads or tails. It’s noticing whether you are disappointed in the result or what you’re wishing for when it’s flipping

Now, part of that is the Jesuits at Santa Clara, who taught me about right and wrong. But part of it was just that gut feeling.

No. You don't have to have rules. If you have rules—you know in cinema you have to be very pragmatic.

I have never really studied them very much. I think that I was proud of — not just what I did — but my staff played obviously a major part, did in popularizing the sport, with the early promotional activities of NFL Properties, merchandising, NFL Films, all the work that we put on the Super Bowl to make that a top attraction. All those things, I feel very good about, but I think they played a big part in popularizing the league.

Because of my love for sports, and the nature of my job, it was pretty intense for 30 years, and you have to be sure. I would take it home. My wife would know when things were tight, and she would hear me get up in the night, and walk around and sit and think. It’s not something you can leave at the office.

I personally feel that drugs constitute the biggest major problem we have in this country, forgetting sports, because drugs create the medical problems that cause the increase in all our medical costs. They contribute to the homeless, that’s a big problem many people see today, and a lot of that stems from drugs. So I feel very, very uptight about it, and I wanted to do as much as I could.

Yes, it’s very important. Whether you’re conducting a league meeting, you want to study up on all the issues and the potential pluses and minuses, and be prepared for anything that might come up. Your dealings with Congress, congressional hearings and so forth, litigation, press conferences. My staff would brief me, of course, prior to the big press conference I have every year at the Super Bowl. And the preparation is always a big factor.

Oh, over the years, there are so many. One would be the man — I wanted to take his job away some day — Paul Zimmerman, sports editor of the L.A. Times. Jim Murray is writing for the Times now. Red Smith. I had the honor of meeting Grantland Rice way back when I was at the University of San Francisco. When we played New York in football back in 1951. Just a lot of good sports writers became friends of mine. And I respect them a great deal.

Not really on a major basis. We lost the court case when the Raiders moved, so now you have more or less free agency on the part of franchises. They move from city to city. I thought that was a loss. But I tend to discount extreme praise or extreme criticism. You just have to do what you think is right.