How has a failure, or apparent failure, set you up for later success? Do you have a favourite failure?
Recorded Warren Buffett said elsewhere, not written here
My first mistake, of course, was in buying control of Berkshire. Though I knew its business - textile manufacturing - to be unpromising, I was enticed to buy because the price looked cheap. Stock purchases of that kind had proved reasonably rewarding in my early years, though by the time Berkshire came along in 1965 I was becoming aware that the strategy was not ideal. If you buy a stock at a sufficiently low price, there will usually be some hiccup in the fortunes of the business that gives you a chance to unload at a decent profit, even though the long-term performance of the business may be terrible. I call this the "cigar butt" approach to investing. A cigar butt found on the street that has only one puff left in it may not offer much of a smoke, but the "bargain purchase" will make that puff all profit. Unless you are a liquidator, that kind of approach to buying businesses is foolish.

Berkshire Hathaway annual shareholder letter, Berkshire Hathaway Inc., 2 March 1990 source ↗

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Frederick Sanger Biochemist; twice a Nobel laureate in Chemistry, 1958 and 1980
They’re not failures, you try something and it doesn’t work, and some people, you know, get fed up with this, and I’ve known some of my friends and colleagues who have just decided to give up science because they can’t stand it, but I’ve always decided, you know, if it doesn’t work, forget it and start planning the next experiment, and that’s always exciting.
Recorded Academy of Achievement interview, 28 October 2000 source ↗
George Lucas Filmmaker; creator of Star Wars and founder of Lucasfilm
Whenever you’re making a movie, especially when you’re writing, you always have self-doubts. I did the first location shooting in Tunisia.
Recorded Academy of Achievement, Academy of Achievement interview, Skywalker Ranch, California, 1 June 1999 source ↗
Angela Merkel Chancellor of Germany, 2005–2021; Leader of the Christian Democratic Union 2000–2018
The Berlin Wall limited my opportunities. It quite literally stood in my way. However, there was one thing which this wall couldn't do through all those years: It couldn't impose limits on my inner thoughts, my personality, my imagination, my dreams and desires.
Recorded Tercentenary Theatre, Harvard University, Cambridge, Massachusetts, The Harvard Gazette, Harvard University, 30 May 2019 source ↗
Joan Didion American writer
Yeah. It’s a grandiose reaction. You are claiming you could really control this, but you failed.
Recorded Academy of Achievement, Academy of Achievement interview, New York, New York, 1 April 2005 source ↗

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Question What are you unwilling to optimise? Values & belief
Charlie and I decided long ago that in an investment lifetime it's just too hard to make hundreds of smart decisions. That judgment became ever more compelling as Berkshire's capital mushroomed and the universe of investments that could significantly affect our results shrank dramatically. Therefore, we adopted a strategy that required our being smart - and not too smart at that - only a very few times. Indeed, we'll now settle for one good idea a year. (Charlie says it's my turn.)
Recorded His letter to Berkshire Hathaway shareholders in the 1993 annual report, Berkshire Hathaway Inc., February 1994 source ↗
Question What have you come to understand about what it means to be human? Values & belief
Well, I won't say what I thought about them, particularly related to Bill Gates, but I would say it's astounding to me how human people are. I mean, it, here you had a guy that was a convicted guy, a sensational con man, and the percentage of people that he knocked off. I mean, whether it was, he found their weakness, it might have been sex. It might be power, it might be, whatever it might be.
Recorded Becky Quick, CNBC “Squawk Box”, recorded in Omaha; CNBC's own transcript of its own broadcast, 31 March 2026 source ↗
Question Who most deserves an apology from you, and why? Failure & regret
I've mentioned that we strongly prefer to use cash rather than Berkshire stock in acquisitions. A study of the record will tell you why: If you aggregate all of our stock-only mergers (excluding those we did with two affiliated companies, Diversified Retailing and Blue Chip Stamps), you will find that our shareholders are slightly worse off than they would have been had I not done the transactions. Though it hurts me to say it, when I've issued stock, I've cost you money.
Recorded His letter to Berkshire Hathaway shareholders in the 1997 annual report, Berkshire Hathaway Inc., February 1998 source ↗
Question What is one of the best or most worthwhile investments you have ever made — of money, time, or energy? Money & investment
We've just passed a milestone: Twenty years ago, on January 3, 1972, Blue Chip Stamps (then an affiliate of Berkshire and later merged into it) bought control of See's Candy Shops, a West Coast manufacturer and retailer of boxed-chocolates. The nominal price that the sellers were asking - calculated on the 100% ownership we ultimately attained - was $40 million. But the company had $10 million of excess cash, and therefore the true offering price was $30 million. Charlie and I, not yet fully appreciative of the value of an economic franchise, looked at the company's mere $7 million of tangible net worth and said $25 million was as high as we would go (and we meant it). Fortunately, the sellers accepted our offer. The sales of trading stamps by Blue Chip thereafter declined from $102.5 million in 1972 to $1.2 million in 1991. But See's candy sales in the same period increased from $29 million to $196 million. Moreover, profits at See's grew even faster than sales, from $4.2 million pre-tax in 1972 to $42.4 million last year.
Recorded His letter to Berkshire Hathaway shareholders in the 1991 annual report, Berkshire Hathaway Inc., February 1992 source ↗
Question What is the part of your job that people would be surprised is most of your job? Craft & work
The extraordinary delegation of authority now existing at Berkshire is the ideal antidote to bureaucracy. In an operating sense, Berkshire is not a giant company but rather a collection of large companies. At headquarters, we have never had a committee nor have we ever required our subsidiaries to submit budgets (though many use them as an important internal tool). We don't have a legal office nor departments that other companies take for granted: human relations, public relations, investor relations, strategy, acquisitions, you name it. We do, of course, have an active audit function; no sense being a damned fool.
Recorded Berkshire Hathaway annual shareholder letter, Berkshire Hathaway Inc., 27 February 2015 source ↗

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