They’re not failures, you try something and it doesn’t work, and some people, you know, get fed up with this, and I’ve known some of my friends and colleagues who have just decided to give up science because they can’t stand it, but I’ve always decided, you know, if it doesn’t work, forget it and start planning the next experiment, and that’s always exciting.
How has a failure, or apparent failure, set you up for later success? Do you have a favourite failure?
Question
What are you unwilling to optimise?
Values & belief
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What have you come to understand about what it means to be human?
Values & belief
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Who most deserves an apology from you, and why?
Failure & regret
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What is one of the best or most worthwhile investments you have ever made — of money, time, or energy?
Money & investment
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What would you like to leave your children?
Death & what remains
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What is the part of your job that people would be surprised is most of your job?
Craft & work
My first mistake, of course, was in buying control of Berkshire. Though I knew its business - textile manufacturing - to be unpromising, I was enticed to buy because the price looked cheap. Stock purchases of that kind had proved reasonably rewarding in my early years, though by the time Berkshire came along in 1965 I was becoming aware that the strategy was not ideal. If you buy a stock at a sufficiently low price, there will usually be some hiccup in the fortunes of the business that gives you a chance to unload at a decent profit, even though the long-term performance of the business may be terrible. I call this the "cigar butt" approach to investing. A cigar butt found on the street that has only one puff left in it may not offer much of a smoke, but the "bargain purchase" will make that puff all profit. Unless you are a liquidator, that kind of approach to buying businesses is foolish.
Berkshire Hathaway annual shareholder letter, Berkshire Hathaway Inc., 2 March 1990 source ↗
Others on this question
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Frederick Sanger
Biochemist; twice a Nobel laureate in Chemistry, 1958 and 1980
George Lucas
Filmmaker; creator of Star Wars and founder of Lucasfilm
Whenever you’re making a movie, especially when you’re writing, you always have self-doubts. I did the first location shooting in Tunisia.
Recorded
Academy of Achievement, Academy of Achievement interview, Skywalker Ranch, California, 1 June 1999
source ↗
Angela Merkel
Chancellor of Germany, 2005–2021; Leader of the Christian Democratic Union 2000–2018
The Berlin Wall limited my opportunities. It quite literally stood in my way. However, there was one thing which this wall couldn't do through all those years: It couldn't impose limits on my inner thoughts, my personality, my imagination, my dreams and desires.
Recorded
Tercentenary Theatre, Harvard University, Cambridge, Massachusetts, The Harvard Gazette, Harvard University, 30 May 2019
source ↗
Joan Didion
American writer
Yeah. It’s a grandiose reaction. You are claiming you could really control this, but you failed.
Recorded
Academy of Achievement, Academy of Achievement interview, New York, New York, 1 April 2005
source ↗
More from Warren Buffett
View profile →Charlie and I decided long ago that in an investment lifetime it's just too hard to make hundreds of smart decisions. That judgment became ever more compelling as Berkshire's capital mushroomed and the universe of investments that could significantly affect our results shrank dramatically. Therefore, we adopted a strategy that required our being smart - and not too smart at that - only a very few times. Indeed, we'll now settle for one good idea a year. (Charlie says it's my turn.)
Recorded
His letter to Berkshire Hathaway shareholders in the 1993 annual report, Berkshire Hathaway Inc., February 1994
source ↗
Well, I won't say what I thought about them, particularly related to Bill Gates, but I would say it's astounding to me how human people are. I mean, it, here you had a guy that was a convicted guy, a sensational con man, and the percentage of people that he knocked off. I mean, whether it was, he found their weakness, it might have been sex. It might be power, it might be, whatever it might be.
Recorded
Becky Quick, CNBC “Squawk Box”, recorded in Omaha; CNBC's own transcript of its own broadcast, 31 March 2026
source ↗
I've mentioned that we strongly prefer to use cash rather than Berkshire stock in acquisitions. A study of the record will tell you why: If you aggregate all of our stock-only mergers (excluding those we did with two affiliated companies, Diversified Retailing and Blue Chip Stamps), you will find that our shareholders are slightly worse off than they would have been had I not done the transactions. Though it hurts me to say it, when I've issued stock, I've cost you money.
Recorded
His letter to Berkshire Hathaway shareholders in the 1997 annual report, Berkshire Hathaway Inc., February 1998
source ↗
We've just passed a milestone: Twenty years ago, on January 3, 1972, Blue Chip Stamps (then an affiliate of Berkshire and later merged into it) bought control of See's Candy Shops, a West Coast manufacturer and retailer of boxed-chocolates. The nominal price that the sellers were asking - calculated on the 100% ownership we ultimately attained - was $40 million. But the company had $10 million of excess cash, and therefore the true offering price was $30 million. Charlie and I, not yet fully appreciative of the value of an economic franchise, looked at the company's mere $7 million of tangible net worth and said $25 million was as high as we would go (and we meant it). Fortunately, the sellers accepted our offer. The sales of trading stamps by Blue Chip thereafter declined from $102.5 million in 1972 to $1.2 million in 1991. But See's candy sales in the same period increased from $29 million to $196 million. Moreover, profits at See's grew even faster than sales, from $4.2 million pre-tax in 1972 to $42.4 million last year.
Recorded
His letter to Berkshire Hathaway shareholders in the 1991 annual report, Berkshire Hathaway Inc., February 1992
source ↗
This pledge will leave my lifestyle untouched and that of my children as well. They have already received significant sums for their personal use and will receive more in the future. They live comfortable and productive lives.
Recorded
His own pledge letter, written on joining the Giving Pledge in 2010, The Giving Pledge, 2010
source ↗
The extraordinary delegation of authority now existing at Berkshire is the ideal antidote to bureaucracy. In an operating sense, Berkshire is not a giant company but rather a collection of large companies. At headquarters, we have never had a committee nor have we ever required our subsidiaries to submit budgets (though many use them as an important internal tool). We don't have a legal office nor departments that other companies take for granted: human relations, public relations, investor relations, strategy, acquisitions, you name it. We do, of course, have an active audit function; no sense being a damned fool.
Recorded
Berkshire Hathaway annual shareholder letter, Berkshire Hathaway Inc., 27 February 2015
source ↗
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