every time I heard the word “smart” attached to anything, it means it’s pretty dumb, because no one knows what it really does. They just add “smart” as a prefix to say, “Oh, you must buy this, because it’s smart.” If they can’t tell you what it does and why it does it, don’t buy it just because it says “smart.”

In order to grasp every opportunity, you cannot — you must not — decide your "career path" in advance. Don't have a job fixed in your sights and work backwards — it can be the road to disappointment because you risk passing up opportunities that might take you "off-course."

But my own mottos are, “Don’t imagine for a moment that you’re going to be able to express yourself.” ... And most aspiring artists think, “I have something to say.”

Not very well. I try to win the next one. I've always been told that you should win and lose with a smile, but since I became a professional, I've thought the best way of learning to deal with defeat is not to lose.

We can’t delude ourselves into thinking that anything we or any other business does is “sustainable”. The best we can do is minimize the harm we do to the planet. We’ll do what we can to clean up our own house and convince other businesses and suppliers to use cleaner energy and more responsible materials, but it’s a never-ending summit. The work is never done.

One option was to sell Patagonia and donate all the money. But we couldn't be sure a new owner would maintain our values or keep our team of people around the world employed. Another path was to take the company public. What a disaster that would have been. Even public companies with good intentions are under too much pressure to create short-term gain at the expense of long-term vitality and responsibility. Truth be told, there were no good options available. So, we created our own.

If I’m in California, and the waves are good, I’m surfing by 7 a.m. If the surfing is good, I might stay out all day. I like being able to see the horizon. When I am sitting in the water facing Antarctica, waiting for a wave, it opens up my mind.

That was certainly the single darkest day of the company's history.

My assistant, Mike Dunn, helps me with that.

Everything man does creates more harm than good. We have to accept that fact and not delude ourselves into thinking something is sustainable.